3
Feb

Crash Course

Written on February 3, 2012 by jrodriguez in News

This week we took a Sponsorsing and Partnership Crash course, but… what does it mean to have these kinds of courses at IE?

Here´s how it works:
– First of all, imagine the Beethoven’s 5th Symphony is the soundtrack
– The professor is Patrick Cotting, founder and CEO of CCI Cotting Consulting
– 4 days
– 7 hours of class in a row each day
– 3 presentations
– One final exam, which is solving a firm’s real problem in one hour, as we were real consultants.

This is the essence of a one-week crash course at IE. Preparing us for real life. The following is a great example of how it is possible to become a sponsor for free and through creativity:

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