7
May

The Reputation Journey – Win a free entrance!

Written on May 7, 2013 by Begoña González-Cuesta in News

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In order to compete successfully in the reputation economy, companies need to understand and implement complex organizational changes with the final objective to integrate reputation management into the corporate strategy.

If you want to discover the challenges and latest trends of this journey, participate in the “Annual Conference on Corporate Reputation” organized by The Reputation Institute! IE School of Communication is one of the sponsors of this journey.
http://reputationinstitute.es/conferencias-eventos/category/conferencia-global-anual

Place: Barcelona, Spain.
When: June 5th and 7th, 2013

IE is partner of the event and is making available 5 entrances to IE students and alumni who will tweet the most significant testimonial about nowadays major challenge during their company’s reputation journey (#IEReputationJourney).

17
Apr

Ms. Thatcher Funeral

Written on April 17, 2013 by Vanessa Dezem Baida in News

Follow the funeral of the British ex-Prime Minister, Ms. Margareth Thatcher at the Live Blogging done by Master in Digital Journalism students.

http://convergenceculture.org.uk

 

17
Apr

Ms. Thatcher Funeral Simulation

Written on April 17, 2013 by Vanessa Dezem Baida in News

Hello!! The Master in Digital Journalism team are simulating the funeral of the British ex-Prime Minister, Lady Margareth Thatcher funeral coverage. Everything is on live. Check out!!!

https://client.scribblelive.com/es/Event/Farewell_to_Baroness_Thatcher

16
Apr
7
Apr

How the brain works?

Written on April 7, 2013 by Vanessa Dezem Baida in News

In the computer era, the human brain is  being studied with data and supercomputers. Awarded by European Committee, the Human Brain Project is a collaboration project of 80 research institutions in Europe, focusing in investigating how and which genes are expressed by neurons. Masaaki Hasegawa, IE´s student of Visual and Media Communication Program, had the opportunity to talk to Mr. Walker John Richard, the senior research associate of Human Brain Project. In the interview bellow, their conversation involves the concepts of the human being and the functioning of the brain.

 

MH: You mentioned in your web site and in several interviews that your project would help us to understand more about the brain diseases such as depressing. Do you think that the success of this project would enable us to reduce the stress people feel in their daily life, in order to prevent them from depressing?

RW: First of all, we do not produce medicines through this project, but provide research results that would hopefully help medical development. Second, stress is not a disease, though it can cause changes in the brain. It is something existing in the external environment. In fact, we never feel stress if we don’t work as human or animals. Thus, if you want to reduce the stress, you actually need to improve the real world. 

 

MH: Will this project figure out the relationship between mindset, positive or negative, and human diseases?

RW: It is an interesting question. Positive/negative thinking is one of the highest phenomenon to talk about brain function. We think of brain as one system, and so it could have an effect on human body. And, there is difference in the brain chemical when you are in high mood or in low mood. For example, if you are stressed out, part of your brain would react, and so your mood actually makes a change inside the brain. But this field is still an open question. 

 

MH: You also mentioned in the web that mapping out and understanding the brain in depth would help the future computing. Does it mean our brain is the currently greatest computer on the earth?

RW: It depends on how you measure it. If you talking about numbers, computer is much more powerful than human brain is, as you know. On the other hand, my brain can answer whatever questions you asked me. No computer can answer like this. Plus, super computer current consumes millions of watt in order to work whereas human brain consumes only about 20-30 watt. Moreover, brain is pretty reliable that we can use it since we are born till die. But computer can break down after 2-3 years usage. I would not say computer is better or worse than human brain is. It is extremely different. 

 

MH: Will we be able to create artificial emotion?

RW: We might be able to create a model that has a same pattern as neuron activity that would be able to interact with the real world. Whether it would have emotions or not, we do not know about it. It is even hard to know whether a person next to you has a emotion or not. 

 

MH: Can we put our consciousness into the computer in the future?

RW: I know a lot of people who write about it, but I believe that it is a pure science fiction. My answer is essentially, definitely never. In order to realize it, we need to understand every single neuron, molecules, and all the things related to human brain. 

 

MH: What makes people feel and perceive differently from each other? 

RW: In general, all human beings have the same basic gene. But, at the same time, every single human has a different gene like your daughter looks very different human from you. Thus, first reason is genetic difference. And then, since we were born, we have been interacting with the world every single moment and all people accumulate different links. Even genetically close twin grow up differently. 

Given that, no two people have same experience and no two people have the same gene, nobody is the same. 

 

MH: Is this project addressing what is the consciousness, or what is being awake, or what people believe it is reality? If yes, what is it? 

RW: I have doubts about it every day. It is one of the biggest scientific, philosophical questions. We are trying to address what happens in brain when we are conscious, awake and unconscious. We are researching the way of the brain constructs the reality. But this is a very high level function of the brain, and, at the moment, we have just started planning. 

 

MH: Is there any consensus about what is consciousness and what is reality?

RW: There is no consensus. No one knows how the activities of neurons and synapses construct our consciousness at all. If it is figured out, it would be the greatest scientific result of the 21 century. All I can say is your brain is constructing the reality every single moment.

 

MH: Do you think the Human Brain Project will answer these questions?

RW: What we are discussing now is very high level of brain function. What we are researching through this project is the lower level of brain functions. It is just a beginning.

 

3
Apr

Marta García-Aller1The journalist Marta García Aller is the winner of Citi Journalistic Excellence Award 2013 in Spain, an internationally recognized award that aims to boost high quality economic, financial and business journalism, by awarding the best articles with complete guarantee of anonymity of authors and media. Marta García Aller is professor of IE School of Comunication, teaching at both undergraduate and graduate level at IE University. This young journalist has been honored for her work entitled ““La salida de la crisis está ahí fuera“, published in the journal Actualidad Económica in October 2012.

La profesora de Comunicación de IE University Marta García Aller, ganadora de la XIV edición del Citi Journalistic Excellence Award 2013

La periodista Marta García Aller ha sido la ganadora del premio Citi Journalistic Excellence Award 2013 en España, un galardón de reconocimiento internacional que pretende impulsar el periodismo económico, financiero y empresarial de calidad, premiando los mejores artículos, con plena garantía de anonimato de autores y medios.

Marta García Aller es profesora de IE School of Comunication, dando clases en IE University tanto de grado como de posgrado. Esta joven periodista ha sido premiada por su trabajo titulado La salida de la crisis está ahí fuera“, publicado en la revista Actualidad Económica en octubre de 2012.

Como cada edición, el ganador asistirá, junto con el resto de periodistas premiados en diferentes países, a un seminario de diez días, especialmente diseñado para Citi, en la Columbia Graduated School of Journalism de Nueva York, una de las universidades de periodismo más prestigiosas en el mundo, que incluye, además de intensas sesiones académicas en la Universidad, visitas a relevantes instituciones financieras, periodísticas y gubernamentales, así como encuentros con altos directivos de Citi.

El Premio incluye, también, la elección de dos finalistas que, en esta edición, han recaído, como primer finalista, en Manuel Vicente Gómez por su trabajo “A falta de devaluación, bajada de salarios” publicado en El País, en febrero de 2012 y, como segundos finalistas ex aequo en Amanda Mars por su artículo “España duda permanente”, publicado en El País, en mayo de 2012, y Miguel Angel Uriondo por su reportaje“Cuando la marca muere de éxito”, publicado en Actualidad Económica, en diciembre de 2012.

El Jurado final, que seleccionó al ganador y la mención especial a los finalistas, ha estado integrado por relevantes representantes del mundo de la economía, asociaciones empresariales y líderes de opinión.

Marta García Aller es periodista y autora de La Generación Precaria (Espejo de Tinta, 2006). Ha trabajado en la BBC de Londres, la Agencia EFE, y la Comisión Europea en Bruselas, donde fue editora del European Stagiares Journal. Actualmente trabaja en Madrid para la revista Actualidad Económica. Imparte clases de Comunicación en IE University, tanto de grado como de posgrado.

Citi convoca el premio Citi Journalistic Excellence Award desde 1982 con el fin de impulsar el periodismo económico y financiero de calidad en más de 60 países de América, Asia y Europa, identificando y reconociendo a los mejores profesionales del periodismo. En España, ha llegado a su undécima edición al haberse convocado por primera vez en 1999.

La entrega de premios tendrá lugar el próximo 7 de mayo de 2013.

Sigue a esta periodista en twitter: @GarciaAller

29
Mar

2012-01 Alberto Andreu RSC Telefonica17Hace tiempo, a la salida de una reunión compleja, en la que no había conseguido “vender” internamente un proyecto en el que llevábamos meses trabajando, un amigo me dijo. “Alberto, ¿me permites un consejo?  Verás. Tu problema es que, como Paco Umbral,  siempre te empeñas en ‘hablar de tu libro. Lo que tienes que intentar es saber qué quiere oír el otro, cual es “su libro”. Sólo así podrás venderle el tuyo. Habla de lo que le importa a él, no de lo que te importa a ti”

Y me contó un cuento sobre dos religiosos que querían fumar pero chocaban con la negativa de sus respectivos padres superiores. El cuento completo (que está extraído del libro “Influencia, poder y persuasión en los negocios“, de Quentin de la Bedoyere) dice:

 “Había una vez un par de religiosos, benedictino uno y jesuita el otro, que eran amigos y ocasionalmente se encontraban para charlar.  Parece ser que tanto el jesuita como el benedictino eran grandes fumadores; y compartían ese problema. Como todos los días debían pasar largos períodos de tiempo en oración en sus respectivos conventos, sufrían gravemente la privación del tabaco. Resolvieron entonces discutir el asunto con sus respectivos superiores y, en la semana siguiente, comunicarse el resultado. 

En la reunión convenida, el jesuita le preguntó al benedictino cómo le había ido. “pésimamente”, replicó éste. “Le dije al abad: ¿me da usted permiso para fumar mientras rezo?, y se puso furioso. Me impuso quince oraciones más de penitencia, en castigo por mi atrevimiento.

Pero tú”, refiriéndose al jesuita, “pareces muy contento, amigo mío. Y a ti, ¿cómo te ha ido?”, le preguntó el benedictino al jesuita.  El jesuita sonrió. “Hablé con mi superior”, dijo, “y le pedí autorización para rezar mientras fumo. Y no sólo me autorizó sino que además me felicitó por mi devoción”. 

En síntesis ese fue el consejo de mi amigo. “Si quieres ‘vender tu libro’ (tu idea, tu proyecto), no te queda otra encajar tu argumentos en lo que le importa al otro, no en lo que te importa a ti”. Desde entonces, intentó aplicarme estos cinco pasos para capturar la atención del otro para “vender” mis argumentos”.

1. Recabar información. Antes de ir a venderle a otro tu proyecto es necesario hacerse esta pregunta ¿Por qué va a interesarle al otro lo que voy a proponerle?  En esta fase, el objetivo es -como si se tratase de un puzzle-encajar literalmente tu proyecto en las necesidades del otro, no al revés. Para eso hay que saber de ante mano en qué esta trabajando el otro y qué le preocupa.

2. Generar la necesidad. La mejor manera de empezar la conversación con el otro en saber si comparte contigo el problema que quiere resolver tu proyecto. Generar necesidad significa compartir las causas y los problemas que ambos tenemos: el con sus preocupaciones; tu con tu proyecto. El objetivo de esta fase no es presentar tu proyecto, sino que el otro piense: “éste puede serme útil porque me entiende, sabe qué me preocupa”.

3. Escucha activa.  Significa escuchar al otro y hacerle ver que te pones en sus zapatos. Para escuchar lo que hay que hacer es dejar hablar al otro, tomar notas,  compartir con él experiencias previas que puedan demostrar que estamos en la misma frecuencia. El objetivo de esta fase es sencillamente trasmitir al otro la confianza de que le entiendes, de que has pasado por situaciones semejantes a las que el está viviendo.

4. Comprobar comprensión. Para trasmitirás otro que has comprendido exactamente su problema  es conveniente formularle algunas preguntas que demuestren que has entendido su problema (y, si es posible, usando sus mismas expresiones). Puedes empezar con un “permíteme que compruebe si he entendido bien la situación”.  El objetivo de esta fase es encajar definitivamente tu proyecto en sus necesidades y perfilar cómo vas a venderle el plan de acción.

5. Cubrir la necesidad. Esta es la fase en la que empiezas a enseñar tu proyecto, los hitos en que se descompone, el cómo en la práctica puedes ayudarle. Pero, como dirían los italianos… “ma non troppo”, es decir, sin avasallar, ni deslumbrar, ni parecer el listo de la clase. El  objetivo de esta fase es cerrar un segundo encuentro en el que puedas desplegar con todo detalle el plan de trabajo que propone su proyecto, porque eso significa que has sabido escuchar y adaptarlo que inicialmente traías a las necesidades del otro.

En resumen. Para “vender tu libro” no tienes más remedio que entender “el libro del otro”. Se trata, simplemente de ser capaz de entender Su problema, compartir Su problema, y, solo entonces, ofrecer la posible solución que tu propones. Tan  viejo como el mundo: se trata de maximizar el viejo binomio de problema / solución, aderezado con un montón de preguntan que demuestren que sabes escuchar.

Te invito a visitar mi blog AlbertoAndreu.com

12
Mar

2013 MCC Placement Report: good news from our Alumni!

Written on March 12, 2013 by Laura Illia in News

We have conducted a Placement Report for the Master in Corporate Communication. Findings show that 81% of employed students found their current jobs in the first 6 months after graduation!

Read the full report
http://www.mcc.ie.edu/pdf/MCC_Placement_Report_2013.pdf

About the study
-  Overall goal: assess employability of alumni of Master in Corporate Communication
-  Study from January 2013:  6 months after graduation 2011-12 intake and  18 months after graduation of 2010-11 intake
-  90% of alumni of MCC participated to the survey
- Sample is representative as proportions between sample and real population are respected

Sample in the study MCC Alumni Population
MCC 2010 30% 32%
MCC 2011 69% 68%

 

We take this opportunity also to thank the Alumni who participated to the survey!

MCC Program Direction Team

12
Mar

Inside the creativity

Written on March 12, 2013 by Vanessa Dezem Baida in News

“Being creative is a source of tremendous power and sense of well being”. This conception has an owner: Denise R. Jacobs.

She is an author, speaker, web design consultant, and an true creativity evangelist. Based in Miami, Florida, she is the author of The CSS Detective Guide. She also co-authored InterAct with Web Standards: A Holistic Approach to Web Design and the newly-released Smashing Book 3 1/3. Masaaki Hasegawa, IE´s student of Visual and Media Communication Program, has interviewed her.

Enjoy it!

Denise Jacobs

MH: How have you started to give workshops about creativity?

DJ: After I wrote my book, “The CSS Detective Guide”, I had realized I am the creative person that I wanted to be. I thought it is good, during the period of time that I wanted to be able to share that feeling with people. So, I started this workshop and started focusing on the creative process, because I wanted to start helping people converse more on their creativity and feel empowered about their creativity.

 

MH: Are you much more creative than others by nature?

DJ: I do not think I am intrinsically more creative. I think I have more focused on creativity than other people. Being creative is like a drug for me. It is like a feeling that you get rushed when you create something or bring something into the world. For me, I keep having that feeling and keep seeing what come through me into the world; what I can bring it to be in the world. So, I think everybody is creative, and all in different ways, everybody has a creative genius of some sort. Some people are more in touch with it than others. I am happy with helping people who are not in touch with it.

 

MH: Do you really think everybody can be creative?

DJ: I think everybody is already creative. If you really think about it, every act of living itself is intrinsically creative. Every day, you have a new set of experience that you haven’t happened before, and you interactive with people and say things that you didn’t say a day before, and in ways that you hadn’t said before. It makes you a new person. So, every moment you are actually creating your life. Some people are aware of that and make certain choices based on that, and some people are not aware of it that they may feel lives are being creative for them.

 

MH: Being aware of it is the most important thing to determine whether you are creative or not?

DJ: Being aware that you are creating every moment potentially helps you make different choices that have potentially different outcomes. Some people are being aware of and are more in charge of their life. Feeling a part of choices that they are making and realizing that they can affect the outcome of situations to the degree that they want are important.

 

MH: Some people insist that handwriting and hand drawing are important to enhance their creativity. Do you think digitalization prevents people from being creative?

DJ: I do not think so. For example, in my case, typing allows me to get different ideas from handwriting and using Photoshop and Illustrator lets me get different ideas from hand drawing or sketching. Thus, digitalization just has brought us different media to reach our creativity.

 

MH: In order to be creative, sometimes it is necessary to face your deep inside, which is scaring for some people. How they can overcome that first barrier?

DJ: One thing that is important to remember is that fear is actually a construction of your brain. It is not necessarily a real thing. It is usually an acting of your response, that you think it is going to happen in the future or something that happened in the past.  But, usually it does not have anything to do with what is happening in the present moment. Because of that, I think people can have the kind of perspective where they realize that it is something that their brains are doing. You can separate what your brain’s reactions to certain thought, and then therefore change the thought and change the brain’s reaction. It is very empowering that you can do a lot more because you know you actually control it. When you feel fear, there is actually a chemical and bioelectrical reaction that dumps in your creative and generative impulses. So, if it is getting on top of your fear, then you can create more.

 

MH: Do you think people will start concentrating on what they really like to do, using their creativity, in the future?

DJ: I think they will. There is definitely kind of a socially cultural shift that people come to different generation that they have a different set of goals, a set of how they want to live or structure their life, and a set of what is possible. I do think we are actually coming into a place for generation of new workers and people who are interested in entering and working in industries to start challenging those ideas, and who are starting to question why it has to be the way it has been. And, actually we are forging and creating a new path.

 

MH: Many people cannot find what they want or like to do. How can they find it?

DJ: I think they can start with small things, because that issue comes from habit of suppressing your likes and desires for a long, and they are even not in touch with it anymore. That is why they can start with small things such as what they like to eat or who are people that you want to be around you, really focus on it, and find how do you feel about it. Once you find it, try to think about how and what can keep that reinforcement: dopamine, and then increase the complexity as you go.

 

MH: Once they find it, how they can follow it?

DJ: In most of cases, it is very rare that somebody actually tries to keep you away from what you really want to do. There is nobody who grabs your close to stop you going your direction. So it is giving your self-permission and trusting that there would be something that you are suppose to experience. And life is not actually supposed to be hard or duties but to enjoy and follow your good feelings. Good feeling happens because you are trying to get more good feelings. Sometimes, people imagine something bad will happen if they follow what they like to do, but it is often the case that it ends up happening better things. You usually meet people who want to be around or get the job that you do want to do, because you are being who you really are instead of who you think you are supposed to be.

 

MH: Do not try to find permissions by others.

DJ: That is it. It is easy to fall into the trap of thinking that if I do the things that other people want me to do, then I will be more valued and get more love. The irony is more who you are more you are valued, and more love you get. If you are wearing a dog costume to be liked by others though you are a cat, take that dog costume off, and be a cat.

3
Mar

Brand co-creation

Written on March 3, 2013 by Vanessa Dezem Baida in News

The concept of brand co-creation is taking place in many organizations around the world. Market is giving value to the involvement of stakeholders in the way companies design and innovate to develop their brands. Therefore, the stakeholders can be an active part of the creation process.

In the video bellow, Daniele Tagliavia, Master in Corporate Communication Candidate at IE University interviews Professor Majken Schultz, from the Copenhagen Business School & Reputation Institute, about the subject.

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