Posts Tagged ‘communication#8217;

9
Jan

Chloe Younes, wishes you a Happy New Year.

Written on January 9, 2014 by Eric Rivas in News

CHLOE YOUNES

The 1st term of the Master programs at IE School of Communication is gone, now the students are back from christmas vacation and during the break, Chloe Alexandra Younes, candidate of the #MCC posted a note in her Facebook account entitled, “2013 – Closing Statement <3”

She talks about her first months experience here at Madrid as a student of IE Business School, she writes in a marvelous, and very honest way… I couldn’t feel more related and so I asked her permission to share this with you guys. I hope you all like it!

2013 – Closing statement <3

December 31, 2013 at 3:18pm – Chloe Alexandra Younes “Master in Corporate Communication”

When 2013 began I asked myself a question; which went along these lines:

What am I going to do this year to flourish, to grow more – as an individual?

I decided that I wanted to excel this year. I decided to apply for my Masters.

So I did. I applied for my Masters in Corporate Communication at the IE Business School in Madrid.

As the days started to pass I began to feel frustrated with the burden and anticipation of receiving an interview, let alone an acceptance!

I eventually received THE e-mail from this highly prestigious university – which requested interviews con mi via Skype! YAY! How exciting was that?

I eventually got the acceptance letter I had so eagerly been awaiting!

I knew then and there that this was an opportunity I would not miss out on- not for anything – not for anyone.

BUT….

Before taking the decision to take that leap of faith and leave everyone and everything I ever knew – little did I know that I was making one of the finest decisions of my life. At first it was daunting. It was daunting in such a way that I had constant panic attacks; I had a zillion questions, questions which I had no answers to; I feared the unknown so bad it made me anxious.

I was afraid to leave my dogs. I was afraid to leave the remarkable people and friends whom I loved with every inch of my pumping heart. I was afraid to leave the family whom I was down-right dependent on – and to be thrown into a sphere of uncertainties.

I had no idea what Spain had in store for me.

I had no idea what sort of friends I would encounter;

Would they be kind?

Would we connect? And if so, on what level?

Today, 3 months into Masters, and one year from 2013: I stand proud to say: I did it.

I left everything behind and I did it; I left. I left Beirut. I left everything and everyone I ever cared for.

But here’s the deal: In doing so, I grew tremendously.

I have to point out though: it got harder before it got easier.

“A comfort zone is a beautiful place, but nothing ever grows there”

WAIT, THERE’S MORE…

Not only did I have to adapt to an entire new city, language and culture. I had to deal with a tough and heart-wrecking break up which at the time, thought would demolish me.

But it did not, on the contrary – it made me tougher.

It made me realize that only the strong survive.

It made me realize that when you think it’s bad, It’s not THAT bad – and when it’s THAT bad – it could always be worse.

It made me realize that you have no idea how durable you are capable of being until you are required to fight.

Resilience is key and acceptance is king.

So, ANYWAY … In taking that step, that step that had terrified me for the longest time – I became a fiercer person. I became a different person; a person I never thought I would grow to be.

So far, I’ve crossed paths with genius professors; I made the most savvy, witty and entertaining friends (SHOUT OUT TO ALL* MY FAVORITE-OUT-OF-THIS-WORLD-TO-DIE-FOR MCC’ERS). I left each class richer than ever before. I became familiar with the Spanish culture. I began learning the Spanish language! I was exposed to evermore diverse cultures and evermore diverse values; which is one of the great wonders of globalization.

And this is only the beginning. The very end of 2013, and the beginning of the very interesting journey of 2014 –

 

If I have one piece of advice for anyone today, it would be this:

Take a step outside your comfort zone – you will be surprised by the outcomes.

You will be overwhelmed with what you could accomplish.

You will grow; and what a wonderful feeling it is to grow.

 

I hope you all accomplish great things in this 2014 –

I hope you don’t forget to be RAW*

I hope you don’t forget to DREAM*

 

¡Feliz año Nuevo a todos!

“Cheers to a new year, and another chance for us to get it right”

P.S: A Big thank to my MCC’ers and everyone whose been there – for literally ROCKING* the past 3 months with me and a big thank you in advance – because I expect nothing less from such awesome* people like you – for the coming months!

Let’s do this! (I can’t tag everyone but I do mean this for everyone!)

Chloe Alexandra Younes

3
Aug

Entrepreneurship vol 3: Experience you have never experienced

Written on August 3, 2013 by mhasegawa in News

Screen Shot 2013-08-03 at 4.59.16 PM

Ichizo Yamamoto, co-founder of Sow Experience Inc(http://corporate.sowxp.co.jp), started his business in 2005, when he was still early 20’s. What Sow Experience provides us is “experience” that would give you unforgettable moment in your life. Masaaki Hasegawa, alumni of Master in Visual Media, class of 2013, had a chance to explore his unique experience and life style that would infer us the advent of new way of life.

 

MH: Why did you make your mind to be an entrepreneur and how did you come up with the idea of merchandising unique experience? 

IY: In my opinion, there are 2 kinds of people who start business. One is who have a specific business plan or things that they aspire to do. And the other is who do not have specific ideas but get motivated to be a self-independent businessperson who owns their own business. I was in this category that I did not have any particular business plans. 

 In my university days, I belonged to Investment Club that I could have generated value from scratch. This experience was so addictive that I could not imagine anything but founding a company by myself, and I started to build up a business plan with friends from junior high school, who finally become co-founders.  When we started business, the overheating in the information technology boom had made aspiring young people tend to develop business in that field but I was believing that I would develop some service/product in which customer would use their five-sensens unlike online experience. Then, we happened to know Virgin Experience Days that is gift service of unique experience and could see the market growth potential in Japan where the size of the gift market is quite huge compared to other countries. I have believed that the history of gift is that of human that it has connected people and strengthen the bond between them, and it should grow further. 

 

MH: What was the first step to realize your business?

IY: It was necessary to customize the idea that we had gotten from Virgin to be fit with Japanese domestic market, but, at that moment, I had no experience or knowledge about market research, and thus it was an ongoing process with trial and error. Also, we did not use time efficiently that we spent a month to build up the 30-pages business plan to raise capital. If I had had experience or knowledge that I have now, I would have quickly developed a prototype to sell.

 

MH: Who was the first target? 

IY: Normally, gift should be well within someone’s budget parameters. And our first product was designed to be a gift, for our own friends, within 10000-yen (approximately 100 US dollar) budget. In the 21st century, where the same product can be consumed by broad range of generation, we have not thought it is an appropriate way to segment the market demographically, and thus we simply focused on developing a product that would be valuable for people surrounding me. 

 

MH: What were the difficulties you faced then?

IY: Getting awareness has been our challenge. At the beginning, we thought that consumer would find us once we have developed a quality product. Unlike in B-to-B business, in B to C business, especially consumer products, it is necessary to sell a product to a number of people because of low profitability per unit and to survive in the fierce competition. Therefore, media exposure has strong influence on our business, but, at the beginning stage, we did not have any media exposure to obtain awareness in the market and it was the hardest issue to be solved at that time. 

 

MH: Unlike the present, there was no means like SNS. How did you get the awareness?

IY: fortunately, Nihon Keizai Shinbun, which is one of the biggest-circulation newspapers in Japan, took up our service. And that article brought about a good deal of exposure and additional interviews. In my opinion, the influence of social media is too tiny to get an enough exposure to sell product whereas the mass media have direct strong impact on sales, and it would be effective to maintain the relationship with existing customer or to execute branding strategy. Still it is not as impactful as TV and newspaper to get new customers. 

 

MH: Many people tend to insist that experience has become much more important than product. Is it true for your business?

IY: I disagree with the opinion that product is less important than experience because I think product is also a part of experience. For example, the delight of experience when buying a bag sophisticatedly designed by an artisan has not changed. Another example is that many people purchase Mac for experience that is incorporated in it. When I start Sow Experience, I just felt that why there is no experiential gift Japan. 

 

MH; what is the most important point on designing experience?

IY: To provide great experience for customers, the most important thing is people in my company having fun, who can have the same viewpoint as our users. Exploring the interesting, exciting experience would enable you to provide experience in which the users would see values. Also, we pay a great attention to small details that can determine the whole impression of experience, and thus we always improve every single detail of each gift. Beside, through the experience we provide, we try delivering the message that there are thousands of different kinds of unique experience you are not familiar with in the world. Our gifts are somewhat provocative and suggestive to make people experience something that they usually do not experience. It is certainly true that our most consumed gift tend to be “massage” or “spa” what heals body and allows you to relief stress in daily life, but we intentionally place the gift which gives you outdoor experience on the top on our webpage. 

 

MH: Why you decided to take MBA in Rady School?

IY: There are 2 reasons. One is to improve myself to be a person who is capable of managing the bigger size of business as my company has grown up. I started business when I was early 20’s and I could have managed it without any serious troubles but I was wondering myself whether I would be able to manage the company when hiring hundreds of employees in the future, and thus, I felt the necessity to learn business science over. Second, I was just interested in living in California where most of interesting cultures that have enriched my personality and life come from and in seeking out the reasons that this location could have generated abundant unique culture and attracted people. In fact, I came to realize that California has a culture to accept new people, product, and culture and adopts those to its original culture. 

MH: People often discuss about the risk.  What is the greatest risk you have ever taken?

IY: I think that the definition of risk varies from one to another. For example, I used to work for Hewlett-Packard before taking up my own business, and people said to me it is risky to quit the company. However, for me, not doing what I really want to do is the greatest risk. Particularly, when it is about your life, it is not possible to measure the value of your decision by using some mathematical/financial calculation model like ROI (Return on Investment). It is true that, in business, it is sometimes necessary to calculate the short-term profitability, but I believe that we need to think our life as a marathon that you do not have to live in a hurry. These days, starting up and selling out business is a sort of trend or common sense among young entrepreneurs. As a result, so many intelligent young people are likely to be drown into the field of application development aimed at gaining the short-term profit. I see the competition in the startup culture is now heating up too much that young people are likely to disdain the large corporations but I think that it takes decades of time with a great deal of capital to develop technology something really meaningful, innovative and influential in the society that would make the world better. I do not think it is a good way of business that you puddle hard when no waves coming. Also, I think many people are likely to look for instant role models to be successful and to put themselves into the template to measure their value of life. 

 

MH: Please give a message for future entrepreneurs

IY: Try not to intentionally make a startup idea. You can generate something only based on your own knowledge and experience, and thus, it would be naturally generated from your inner side if you keep thinking about it. In my case, I had been making a list of the restaurant and places that were interesting, and had a passion and motivation to explore new experience by temperament. That is why I could have founded Sow Experience and led it to be successful. No matter how harshly other people criticize on your business model or laugh at your idea, the true courageous mind and the key point to be successful is to be yourself. Have courage to dig deep into what you have experienced. 

26
Nov

IE and the best communicators of tomorrow

Written on November 26, 2012 by Vanessa Dezem Baida in News

To cover the market demand of professionals with the ability of dealing with the increasing complexity of new communication tools and fields, IE School of Communication invests to have a rich environment able to train the best communicators of tomorrow.

With its programs, the School trains students to get job opportunities in all kinds of journalistic media, also covers the demand of the design studios, audio and video production companies, advertising and public relations agencies, communication departments, consultancy agencies, foundations, multinational bodies, NGOs and the public administration sector.

In the video bellow, IE talks about its philosophy of teaching new ways of approaching the reality, creating knowledge and influencing the society.
To make the difference in the constantly changing communication industry, choose the program the best fits in your needs!

7
Sep

When CSR Clicks

Written on September 7, 2012 by Laura Illia in News

It is my pleasure to welcome you back to the 2012-13 Academic Year!

What a better occasion to inform you that  I recently published an article  at Communication World, the  professional oriented magazine by International Association for Business Communicators (IABC) on the topic of CSR communication . The article presents the preliminary results of a study that was conducted with the help of our MCC alumni 2010-11 intake. It has been co-authored with Silvia McCallister and Belen Rodriguez Canovas.

Abstract of the article:

Companies’ programs for communicating their Corporate Social Responsibility (CSR) activities to the public and to their stakeholders should be well-run, strategic and impactful. However, companies must navigate a complex web of diverse stakeholder groups with different needs and motivations. This study, conducted thanks to IABC Research Foundation, aims to identify best practices in the area of online CSR communication. It explores how companies communicate the CSR programs across their corporate CSR websites and other online tools and how they intend to reach out to multiple stakeholders in a way that is simple, credible and interactive.

You find the entire article here at: http://discovery.iabc.com/view.php?cid=3368

I’d like to take the opportunity to thank our MCC Alumni collaborating in the study, and also congratulating them for their  job positions!  Special thanks goes to:

Silvia McCallister (Associate Director at IE Master in Management)

Vesna Boskovic (Communication Manager)

Sen Peng (Official at Development & Reform Bureau, BDA Administration)

Jonathan Ruadez (Account Executive at Nexus)

Ai Sullivan (Stakeholder Manager at World Economic Forum)

25
Jun

Wally Olins at IE School of Communication

Written on June 25, 2012 by Begoña González-Cuesta in News

Chat between Branding Guru Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle, on why nations need a brand, and in particular, Spain.

Wally Olins lectured at IE on June 13th 2012, on “Why the Nation Needs a Brand” for the #IEComm Talks organized by IE School of Communication – IE University and co-organized by the Master in Visual Media Communication and the Master in Corporate Communication.

11
Nov

“Will foreign correspondents survive in the 21st century?” Juan Llobell

Written on November 11, 2011 by Begoña González-Cuesta in News

IE School of Communication -IE University- has organized the 51st meeting “Scientists and Professionals in Communication”, where Juan Llobell, deputy managing editor at Capital, will present in English a talk on “Will foreign correspondents survive in the 21st century?”.

Thursday, November 17th
Room: F-101, María de Molina, 2, Madrid
Hour:  18.30 – 20.00

Abstract:
The foreign correspondents have been with us for at least 300 years. But in recent years, the big western media do not stop closing foreign bureaus and hundreds of correspondents join the ranks of the unemployed. The economic crisis, the introduction of new technologies, citizen journalism and a growing lack of interest in international news explain why this traditionally prestigious position is an endangered species. It’s becoming extinct. Will it survive? Nobody knows. But it will never be the same. In the meantime everybody is making experiments with new projects in the field of international news.

Short Bio:
Juan Llobell is deputy managing editor at Capital, a Spanish business magazine, since 2008. Previously, he held various positions at Expansión, the leading economic newspaper in Spain, where he has developed most of his career. Between 2005 and 2008 he was New York correspondent for Expansión and Actualidad Económica. He has covered numerous international events as a special correspondent: the annual meetings of the International Monetary Fund and the World Bank, the Davos forum in Switzerland, the World Trade Organization.

21
Oct

“CSR: Yes, it’s broken. It’s Sustainability, stupid” Alberto Andreu Pinillos

Written on October 21, 2011 by Begoña González-Cuesta in News

IE School of Communication -IE University- has organized the 50th meeting “Scientists and Professionals in Communication”, where Alberto Andreu Pinillos, Head of CSR and Sustainability at Telefónica, will present in English a talk on “CSR: Yes, it’s broken. It’s Sustainability, stupid”.

Thursday, October 27th
Room: F-101, María de Molina, 2, Madrid
Hour:  18.30 – 20.00

Abstract: President Bill Clinton’s election campaign used the expression of “It’s the economy, stupid,” to full advantage in 1992 against George H. W. Bush. Alberto Andreu uses a similar version of this sentence to illustrate the dilemma facing executives today and CSR. He believes that charities and philanthropy have won the strategic battle between business risk and corporate social responsibility. If we poll the general public (not the authors of ISO 26000, which clearly state that social action is not CSR), they will say that CSR is more about “charitable projects undertaken by companies, than, for example, management response to social, economic or environmental risks. Alberto Andreu argues that CSR is not the right expression to use is not an academic problem but one that has very tangible consequences for companies.

Short Bio: Alberto Andreu holds a Degree in Law from Universidad Pontificia de Comillas, an MBA from IE Business School, and is finishing his PhD in Economics at Universidad Pontificia de Comillas. Since 2001, he has been the Managing Director of Corporate Reputation & Sustainability at Telefónica, within the General Chairman’s Secretariat.

He started my professional career in the Research Department at IE, worked for CEPSA (Compañía Española de Petróleos) as a Manager of Internal Communication Development. He then joined the banking sector, first in Banesto, as a Manager of Internal Communication and Corporate Identity; later on, for Santander Central Hispano, where he was a Managing Director of Corporate Identity and Culture for 2.5 years.

He is a professor at IE Business School and IE School of Communication, focusing on Organizational Behaviour and Corporate Identity and Culture. He also holds a seat in the Spanish CSR Council; he is Vice President of the Global Compact Spanish Steering Committee; counsellor of the Javier Benjumea’s Chair of Ethics at Universidad Pontificia de Comillas; and General Secretariat of the Spanish Intangibles Institute.

29
Jun

MASTER IN CORPORATE COMMUNICATION: STUDENT TESTIMONIAL

Written on June 29, 2011 by Begoña González-Cuesta in News

A testimonial from a student in the Master in Corporate Communication, Sahar Jizan.

http://www.youtube.com/watch?v=J-9rbWWaS74
15
Jun

Welcome!

Written on June 15, 2011 by Begoña González-Cuesta in News

 

Begoña González-Cuesta, Ph.D.
Dean IE School of Communication

At IE School of Communication we have created a vibrant and critical environment in which to develop our best skills to think and act in an increasingly communication-based world. Communication is at the center of our lives; even more, understanding it involves the deep exploration of its interactions with other fields, working in the interdisciplinary thresholds where innovation and new ways of approaching reality can emerge forcefully.

We train communicators who posses practical, intellectual, creative and managerial skills, strong foundations in ethics and critical thinking, and who are able to deal with the complexity of the contemporary world. Our students develop their international profile in a context that encourages diversity, citizenship, team work and entrepreneurial spirit applied to the more innovative ways of working for the current professions, including Digital Journalism, Corporate Communication, Visual Creation, Political Communication, among others.

We envision IE School of Communication as a space for the creation of knowledge and influencing society, in close proximity to professional life, and in dialogue with contemporary culture on all levels.

http://www.ie.edu/IE/site/php/en/school_communication.php

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