Posts Tagged ‘Design Thinking#8217;

30
Jul

DESING THINKING: HOW TO SUCCESSFULLY COMBINE DESIGN AND STRATEGY? 


Written on July 30, 2013 by Begoña González-Cuesta in News

COMUNICACIONDESING THINKING: HOW TO SUCCESSFULLY COMBINE DESIGN AND STRATEGY?

Virtual Master Class – ANDREW McCARTHY

Consultant, manager, designer and associate professor of the Master in Visual Media at IE School of Communication

DATE: July 30th *17:00 *Madrid local time REGISTER: carla.szemzo@ie.edu

Today there is no dichotomy between thinking and design in multinational corporations. The market isn’t asking for choices. It is asking for options. Some companies want only strategy, some only design, many want both. There is a stronger demand among companies in Asia for design and a growing demand among organizations in the US and Europe for the design of brands and strategy. But again, most companies want both.
-Bloomberg Business Week

If you want to hear about the latest trends on Design Thinking, we invite you to participate in the Virtual Master Class conducted by Andrew McCarthy. He is a professor of Design Thinking, a creative consultant, manager, designer and a professor of the Master in Visual Media at IE School of Communication.

ABOUT THE SPEAKER

Andrew Peter Wallace McCarthy is a designer, innovation consultant and Design Thinking facilitator. He studied philosophy, political science, and the history of science and mathematics before becoming a creative director. Andrew has worked in his native New York and internationally as an art and creative director in multinationals and advising corporations on creativity, strategy, innovation processes, and Design Thinking. He also teaches the same as an Associate Professor at IE in Madrid, Spain. Andrew is an innovation, design, and user advocacy officer with a handful of startups and tech development companies. He speaks and moderates at conferences and his voice has been featured in ads and audiobooks.

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