Posts Tagged ‘IE#8217;

11
Feb

The Future of Work: Working for yourself

Written on February 11, 2015 by Vanessa Dezem Baida in News

In the past, “work” meant being in an office between 9-5 and devoting your life to someone’s profit. Thanks to the technological progress, we have so many options to to be an independent worker. Jacob Morgan is a futurist, and speaker. Also, he is the author of The Future of Work: Attract New Talent, Build Better Leaders, and Create a Competitive Organization. He tells us how he thinks and what kind of steps he has taken. 

 

Jacob morgan

 

How did you become an entrepreneur and futurist?

JM: The reason that I became an entrepreneur is that I didn’t like working for other people. I worked very hard in college to get good grades and I double majored so I could get a good job. After college, I worked for a couple of companies. However, the experience I was hoping to get from these jobs didn’t align with what my thoughts were. I used to work for a company in San Francisco. At that company, I won a free pass to go to a conference: the Web 2.0 Expo, a conference that usually costs $2,000 to attend. I said “I have this free pass to go to this conference, can I go?” They told me “No, you can’t go.” I asked “why not? I don’t have any client deliverables, and if I have any work that I need to finish I’ll do it at night and during the weekend.” They insisted “You just can’t go.” I realized that I was basically a slave to these other people. I quit my job and I went to that conference anyway. I started to think to myself and saved up some money through jobs. After I quit that company, I started taking small projects -like writing projects for around $15-20 an article, social media consulting, and search engine optimization consulting. I also started blogging and speaking at conferences. You need the foundation and have to keep building on top of it and keep building and building. It took a couple of years, but I ultimately I became an entrepreneur. When I was working for other people, I was unhappy. I had my own ideas and things I wanted to do, but I could never do them. So, going off on my own, I had a lot of freedom and flexibility to do things that I wanted to do that I had the power to do so. As a futurist, I started spending a lot of time thinking about why these work experiences were bad, seeking out a lot of other people, and learning about employee engagement and workplaces. I found out a lot of people are unhappy with their current jobs. There’s a big disconnect between the ideas people have about work and the ways that companies are actually built and structured. It’s basically about what the future can look like and what steps organizations, managers and people should take to get there. This all stemmed from the unfortunate discrete experiences that I had while working for other people and I learned about other people that have these same types of experiences. That’s where I fueled my curiosity and my interest in how the workplace is changing.

 

 

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Why did you start educating and empowering people?

JM: I didn’t want other people to have the same type of work experiences that I had. I became very interested in how to create workplaces and how to create managers and leaders that give employees a positive experience: How do you create places where employees actually want to show up every day and enjoy being there? That’s what I’ve been exploring for the past couple of years: how the workplace is changing, why it’s changing, what are the trends that are driving these changes, and what we should be doing to adapt as a result of the changes that we’re seeing. I consistently and constantly learn new things. Every company that I talk to, I learn something new.

 

How did you develop your own brand and how did you convince people to start believing you?

JM: That’s always tough. There are always people who disagree with you and there are always some people who want to see you fail. I think that how you react to those people makes the difference. To build your own brand up, you can start talking and writing about your ideas. That’s exactly what I did through my blog and Twitter. Ultimately, what people like to do when they follow ideas and people is to learn, to be entertained a little bit and to hear unconventional ideas. I try to come up with new things and perspectives that aren’t always discussed. For example, in my new book, I clearly provide specific principles for employees, managers, and companies. There have been plenty of people talking about the future of work and management. I put it in the concrete set of principles that anybody can look at. They can look at the pictures they created, and understand what that’s about. I use a lot of visual storytelling. If you have an idea that you believe in, just go after it. Do not pay attention to the people who are going to make fun of you, nor to the people who are going to leave you negative comments. I had this idea of the future of work and I tried to support that idea by interviewing companies, doing research, and sharing my results. You obviously have to have several platforms. I contribute to Forbes. I use medium and LinkedIn. I have a blog, podcast, and video blog. I am in a lot of different places and I share my message with people who consume my content. Consistency is very important. I keep my message consistent and talk about it regularly. Stay on the message, be consistent with it, and explore new themes and new topics to make ideas around that message.

 

How long does it take for a community to spread ideas?

JM: Building a community is really important. You need to reach the right audience and build credibility and trust. A community can spread ideas instantly. You need to find a way for more people to see your message and idea, and to get out of your comfort zone. That’s why I started speaking at conferences, writing articles for other blogs and publications, doing as many interviews as I could and writing a book. Great ideas are meaningless if nobody knows about them. You need to come up with a way for people to actually find your ideas.

 

If you had the same amount of knowledge and experience at the beginning, what would you have done differently?

JM: I would have dealt differently with the people who had negative comments for me. When I first started writing, I was getting a lot of people who would try to get into my personal life and leave bad comments on my blog. I responded to a lot of them and engaged with them in discussions, thus spending a lot my time and energy. I wouldn’t have done that. Right now, I ignore a lot of people that want to see me fail. I use that negative energy to motivate me to do better. There’s a famous quote that says “Never argue with an idiot, they’ll bring you down to their level and beat you to death with experience.” The second thing I would have done differently is that I would have gotten out of my comfort zone a lot earlier. For example, I started doing a podcast and a video series. I should have started those years ago, not just a couple of months ago. I would have done more video recordings of sessions, spoken at more conferences, to build the brand a little bit larger and faster earlier on.

 

What is the key point to establish your personal brand value?

JM: You have to do everything. You can’t pick and choose and say “I only want to do blogging and nothing else,” because you need to get in front of people in person and online. Building a personal brand is about being in a lot of different places where people can consume your content and engage with your different content, such as videos, audios, and blogs.

 

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You are a profound thinker. Is it like your genetic ability or you have taken training?

JM: Chess is a very strategic game where you need to think a couple steps ahead, instead of just making a move. I look at things like a chess game. I like to think, “what is going to happen if you make this move” and “if you make that move?” The idea of chess and getting into that frame of mind of thinking has really helped me in my personal life. One of my goals for this year is to spend more time exploring ideas. It’s easy to get stuck on your computer, but sometimes, it’s good to disconnect and take your thoughts on a piece of paper and try to come up with ideas and frameworks around certain topics. I would like to think of various questions that I think are important for companies and explore trends in more detail and come up with unique ways to show people what the future or work is going to look like. I don’t want to just write the content; instead, I want to come up with different scenarios and I want to help people understand and reach these conclusions themselves. To do that, you need to rely on some type of visual thinking and the kinds of frameworks that exist out there.

 

In the beginning, you may have faced many obstacles and made some mistakes. How do you maintain your mental state?

JM: That’s also a very good question. There have been bad times. When I started I wasn’t able to get any business and clients, and that can be depressing and tough. People need to realize that these initiatives, of being an entrepreneur, are long term. You need to be realistic about what your expectations are. When you have your own business, there is a cyclical cycle. You might have a fantastic month and then the next month can be an awful one. It’s important to understand what those expectations are and being able to manage the budget accordingly. If you become an entrepreneur to do something that you don’t enjoy doing or you can only do a couple hours a day, it’s going to be really hard. You’re going to be completely immersed in this topic day and night. Regardless of your business and the area of your passion, you need to make it sure that you’re ready to have it around you all the time. Also, it’s important to do things in your life that give you pleasure and enjoyment. As a part of that, I use a guidepost for myself. I always check if I have any negative signs based on what I’m like. If I get too many negative signs, I know it’s time to switch direction. You need to start thinking about “maybe I’m doing something wrong,” and you need to pay attention to the signs. There are also plenty of positives signs as well. For example, I am able to get a client, and the next month I get two clients, and the next month I launch a website and I get a bunch of visitors to my site, that’s a good sign. I’m always very conscientious to how the content I create is received and I pay a lot of attention to the feedback I get. Those business signs tell you whether you are going in the right direction or not. Another way to deal with depression or fatigue is to surround yourself with a community. You can’t do things alone and just lock yourself into a room. You need to have a community around you that supports you and encourages you to do the things that you want to do. Finally, part of what being an entrepreneur means is that you will have failures. That is essentially synonymous with being an entrepreneur. It just depends on how you are going to deal with them, but you should have the idea in your mind or the expectation that you might make a couple of mistakes along the road. You need to have an idea in your mind “what are you going to do when a mistake or failure happens?” I always think of different paths I can take, what happens if something doesn’t work out, what other direction can I go down. This kind of thinking is very important.

 

How do you manage your fear when you starting a new journey?

JM: You can start small and take baby steps. When I was starting, even when I worked for other people, I was always building something for myself. If things fail, I’ll go work at Starbucks and do anything that I need to do to make money if I have to, but there are always opportunities to make money. It just depends on how much money you want and how much money you can make. My mentality, when I was getting started, was “I am an entrepreneur, I’m on my own. I don’t need a lot of money, so I could write articles for people, get a couple of jobs on Craigslist, and build from there.” In the worst-case scenario, I had enough money in my account for eight months where I could cover expenses. I never sold everything and I never had the risk of being homeless or having the risk of destroying my credit, and I never put my life on the line. The only thing I put on the line was a chance of doing something. Start small by doing things that you can do, by building your brand in an easy way. As things start to be well, you can go bigger and bigger and bigger. You don’t just quit everything you’re doing, take anything to loan and go do it. I wouldn’t advise that.

 

If you can leave one message to the next generation to make the world better, what would you say?

JM: Help others whenever you can, whether it’s giving advice or opening the door for somebody when they want to enter a building. The more we help other people, the happier we will be and the happier we can make others. So, the advice I can give to somebody else: help others.

 

 

©Masaaki Hasegawa

29
May

Future, Innovation, Technology, Creativity

Written on May 29, 2014 by mhasegawa in News

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Shawn Pucknell is the founder of FITC, a company that produces international design and technology conferences focused on Future, Innovation, Technology, and Creativity. Since 2002, he has organized 85 events in 22 cities, including Toronto, Amsterdam, Tokyo, San Francisco, Chicago, Seoul, New York and Los Angeles. You may have joined either a conference or workshop focused on creativity or entrepreneurship – but, have you ever practiced it? Shawn shares his experience and the valuable knowledge he has gained from both his business ventures, as well as the voyage of life. This is not just a fancy story, but the story based on reality and truth. It will encourage you to not only think, but take action.

 

 1. Why did you start FITC?

Back in 1999-2000 I was a Flash developer and I didn’t know many people using the software. I felt like I was working in a vacuum, not really connected with others to talk shop. Sure, there were a few online forums at the time, but it’s not the same as face to face. Around that time, I was asked to speak on a panel at an event in San Francisco called ‘Flash Forward’, the first-ever Flash conference. It changed my life. There were 2500 people from around the world. I met a ton of amazing people who were just as passionate and interested in this new area as I was. So when I came back home to Toronto, I wanted to continue that feeling, and I started inviting anyone I could out for drinks once a month. I spammed online forums, emailed people I didn’t know, and a few I did, and these monthly ‘gatherings’ as we called them, took off like wild fire. We went from 10 people to 30, to 50, to over 100, all in the span of a few short months. It seemed that I wasn’t the only one interested in getting together to talk shop and meet others. It was during this developing community that a number of us talked about having a festival, a conference, about Flash, in Toronto. So I took it upon myself to lead it, and ‘Flash in the Can’ (FITC) was born.

 

2. Why did you decide to focus on Future, Innovation, Technology, and Creativity? Why are those important to you?

We started as a Flash conference.  I was attracted to it as it was one of the only pieces of software at the time that allowed either designers, or developers, to create something amazing. Most other tools and platforms were for one or the other, but there was always a unique creativity and vibe from allowing these two sides into the same area. Coming from an advertising background, the ‘tech’ and the ‘creative’ were always different departments, and it was frustrating personally and professionally as I always felt I was neither. I was a bit of a hybrid, interested and skilled a bit in both, but advertising companies weren’t really set up for people like me.

As the industry matured, we started to see other technology and interesting people that we wanted to include at the events, but they weren’t ‘Flash’, so we started to expand what we showcased at the event. Processing, After Effects, HTML, hardware, motion graphics, creativity, art, film, it was all cool stuff that we wanted to include. So we started calling it FITC instead of ‘Flash in the Can’ as it wasn’t just about Flash anymore. Then, after the decline in interest and public support of Flash, we decided it was time to rebrand what those letters stood for, and set out to break down what we had evolved into, what our focus was, and the new ‘Future. Innovation. Technology. Creativity‘ FITC name and logo was launched.

 

3. What was the first step you took to make FITC happen? Did you plan, build a strategy or have a mentor?

I had a bit of background starting companies, including a nightclub and a Flash development company, so I had a bit of background in starting things. But I had no idea how to run a conference, I just learned as I went. There was not a great master plan or a long term strategy, I just felt it would work, and that I could do it, and that it was something that was needed. I think that’s the key to its success…there was a need for it, an audience, a community to support it. I’ve seen other events come and go over the years and that’s the main flaw I’ve seen with some of them. As for FITC, it was key to have the support and help from others in the community, I had a lot of help with those first events, both from friends, associates, and local companies, all coming together to do what they could to help it happen and be successful.

 

 

4. It seems that a conference focused on “Creativity” was not popular when you started it. Was their difficulty at the beginning?

Creativity was always a part of it. We were bringing in well-known Flash designers like Joshua Davis, Brendan Dawes, and Erik Natzke for the very first event. But it is true that the majority of the presentations were technically focused. I think one of the reasons for this was that it was simply easier to have and find someone to present on the tech side… i.e. how to do this in Flash, how to program this, etc. Creative presenters were harder to find, partly due to the industry still being in its infancy. And also, it was probably an easier sell to get your boss to send you to a technology conference rather than a creativity event.

 

5. What was the biggest failure in the past and how did you overcome it?

One of the biggest failures was our FITC San Francisco event. We just couldn’t sell tickets to it, and still to this day I have no idea why. It was one of the strongest line-up of speakers we had ever put together, but tickets were not selling anywhere near where we had projected. It’s a very expensive city to do events, so we ended up losing a ton of money. Running events is a hard way to make a living, it’s an incredibly volatile and unpredictable industry. Anything can happen, and we’ve had a lot of crazy things happen that we didn’t see coming and had to deal with, but it also keeps it exciting and us on our toes!

We’ve done 85 events now, in 22 cities, across 13 years. I feel that our biggest success is simply that we’re still around and doing events!

 

6. How did you get enough amounts of people together and how did you raise the capital to invite speakers at the beginning?

We hustled everyone we knew to either buy a ticket or help spread the word. We worked the phones, pounded the pavement, emailed everyone, we were hungry, we were excited, and we did everything we could think of to get the word out about the event, and it paid off…we were sold out that first year.
As for financing it, my mother had past away the previous year, and I had a small amount of money from her life insurance. I was planning on using it for a down payment on a house with my fiancé and our daughters, but I instead invested it in that first event. Luckily it paid off, and I got almost all of it back.

 

 

7. When you select speakers, what are criteria? What are the important factors?

It starts with the work. What have they created, that is either technically or creatively amazing, ground-breaking or pushes the industry. After that, we look at what do they have to say? It’s one thing to be able to create something, it’s another to be able to speak about it, specifically something that has value for attendees and is not just a slideshow of your work. What is your message? The best presenters we’ve had are the ones that allow themselves to be vulnerable, to really open up to an audience and talk about it all, the good, the bad, the ugly, the failures, and the successes. It’s a lot to ask, and not all people can do it.

 

Lastly, and one of the hardest to master, is can you speak comfortably in front of a crowd. This is hard to judge with a potential speaker if we’ve not worked with them before. But luckily, we have a pretty good track record of picking amazing people to be part of FITC events over the years. We also look at how you are at the event itself. Do you talk to the attendees after your talk, do you watch other presentations, are you part of the event? Its all part of a vibe we strive to create; one of openness and sharing and having the brightest and best people a part of it.

 

8. What was the turning point in the course of expanding the conference around the world? 

After the second year, we started to get interest from people in other cities that asked about having an FITC event in their city. It started with Hollywood, then Seoul, then Amsterdam, then Tokyo, and then many others. Once we were doing a couple events a year, I realized that not only did I really love doing it, but also that I could focus all my energy on it and turn it into a full time job for myself and a small team.

 

9. Why do you focus on the live conference instead of other means such as publishing books and broadcasting the conference online? 

I’ve always enjoyed in person stuff more than anything else. There is nothing that will fully replace a face-to-face meeting. I think there is value in books and videos and other things, but it’s not the same value as a live event. There’s an energy and an excitement that comes with bringing passionate people from around the world together for a united purpose, that can’t be replicated yet by any technology. As for video, we’re continuing to explore how we can leverage that with FITC.

 

10. What are the key success factors to organize the conference do you think?
I think it’s a few things:
The Experience
We focus on the experience of each of our stakeholders, from start to finish. Attendees, speakers, sponsors, volunteers, even the staff, we look at their experience. From the first contact, to leading up to the event, to the event itself and then after, what is their experience like, and how can we make it as positive as possible.

 

My Team
There is a team of people that actually make the events happen. Working with passionate, dedicated people has allowed FITC to be successful.

The Details
We spend a lot of time on very small details. Things that most people won’t notice, but things that make everything run super smooth. As they say, ‘the devil is in the detail’.

The Content
We spend a LOT of time looking at potential speakers. Not only finding them, reviewing them, but also finding the right balance and mix for each of our events.

 

11. What is your future vision and how do you plan to develop FITC?

We are always working on new initiatives, but unfortunately nothing I can share just yet!  What I love about what we do is that it’s always changing. New speakers, new technologies, new cities, it doesn’t get stale.

 

12. If you can send a message to when you were 20 years old, what do you want to tell to yourself?

When I was younger, I struggled with what I would do when I grew up. I didn’t have a clear vision, or a specific job that I was attracted to, so I wandered and did a lot of different things. So far, I’ve had 27 actual jobs, and I’ve started 8 companies. So my message to myself would be this:

“It’s not the destination as much as the journey. Don’t sweat it too much, you’ll find your way.”

 

13. What are your priority and the most important value in your life?

I find it interesting to see how my values and priorities have shifted over the years, its an evolution for me. Right now, my priorities are to continue to pursue the areas that interest me, and to continue to offer value to people. I’m also focused on continuing to evolve both my business and the areas we cover.

As for values, I believe that people should treat others as they wish to be treated, and I have no patience for rudeness, arrogance, or intolerance.

 

14. Do you have a message to young people who dream of being an entrepreneur?

• Follow your passion. Find it. Nurture it. Embrace it. Own it. It is yours.

• Don’t waste your time with people who don’t help you move your ideas forward. Focus on finding and spending time with people who have passion. People who have skills and experiences that you don’t.
• Talk to as many people as you can about your ideas, and be open and honest as much as possible.
• Don’t work with assholes. Life is too short to waste your time with them.

• Be flexible, be adaptable, be nimble.

• There is value in the journey. It is not just about the destination.

 

 

Provided by

Masaaki Hasegawa

Tim Zahner

 

FITC21

fitc

9
Jan

Chloe Younes, wishes you a Happy New Year.

Written on January 9, 2014 by Eric Rivas in News

CHLOE YOUNES

The 1st term of the Master programs at IE School of Communication is gone, now the students are back from christmas vacation and during the break, Chloe Alexandra Younes, candidate of the #MCC posted a note in her Facebook account entitled, “2013 – Closing Statement <3”

She talks about her first months experience here at Madrid as a student of IE Business School, she writes in a marvelous, and very honest way… I couldn’t feel more related and so I asked her permission to share this with you guys. I hope you all like it!

2013 – Closing statement <3

December 31, 2013 at 3:18pm – Chloe Alexandra Younes “Master in Corporate Communication”

When 2013 began I asked myself a question; which went along these lines:

What am I going to do this year to flourish, to grow more – as an individual?

I decided that I wanted to excel this year. I decided to apply for my Masters.

So I did. I applied for my Masters in Corporate Communication at the IE Business School in Madrid.

As the days started to pass I began to feel frustrated with the burden and anticipation of receiving an interview, let alone an acceptance!

I eventually received THE e-mail from this highly prestigious university – which requested interviews con mi via Skype! YAY! How exciting was that?

I eventually got the acceptance letter I had so eagerly been awaiting!

I knew then and there that this was an opportunity I would not miss out on- not for anything – not for anyone.

BUT….

Before taking the decision to take that leap of faith and leave everyone and everything I ever knew – little did I know that I was making one of the finest decisions of my life. At first it was daunting. It was daunting in such a way that I had constant panic attacks; I had a zillion questions, questions which I had no answers to; I feared the unknown so bad it made me anxious.

I was afraid to leave my dogs. I was afraid to leave the remarkable people and friends whom I loved with every inch of my pumping heart. I was afraid to leave the family whom I was down-right dependent on – and to be thrown into a sphere of uncertainties.

I had no idea what Spain had in store for me.

I had no idea what sort of friends I would encounter;

Would they be kind?

Would we connect? And if so, on what level?

Today, 3 months into Masters, and one year from 2013: I stand proud to say: I did it.

I left everything behind and I did it; I left. I left Beirut. I left everything and everyone I ever cared for.

But here’s the deal: In doing so, I grew tremendously.

I have to point out though: it got harder before it got easier.

“A comfort zone is a beautiful place, but nothing ever grows there”

WAIT, THERE’S MORE…

Not only did I have to adapt to an entire new city, language and culture. I had to deal with a tough and heart-wrecking break up which at the time, thought would demolish me.

But it did not, on the contrary – it made me tougher.

It made me realize that only the strong survive.

It made me realize that when you think it’s bad, It’s not THAT bad – and when it’s THAT bad – it could always be worse.

It made me realize that you have no idea how durable you are capable of being until you are required to fight.

Resilience is key and acceptance is king.

So, ANYWAY … In taking that step, that step that had terrified me for the longest time – I became a fiercer person. I became a different person; a person I never thought I would grow to be.

So far, I’ve crossed paths with genius professors; I made the most savvy, witty and entertaining friends (SHOUT OUT TO ALL* MY FAVORITE-OUT-OF-THIS-WORLD-TO-DIE-FOR MCC’ERS). I left each class richer than ever before. I became familiar with the Spanish culture. I began learning the Spanish language! I was exposed to evermore diverse cultures and evermore diverse values; which is one of the great wonders of globalization.

And this is only the beginning. The very end of 2013, and the beginning of the very interesting journey of 2014 –

 

If I have one piece of advice for anyone today, it would be this:

Take a step outside your comfort zone – you will be surprised by the outcomes.

You will be overwhelmed with what you could accomplish.

You will grow; and what a wonderful feeling it is to grow.

 

I hope you all accomplish great things in this 2014 –

I hope you don’t forget to be RAW*

I hope you don’t forget to DREAM*

 

¡Feliz año Nuevo a todos!

“Cheers to a new year, and another chance for us to get it right”

P.S: A Big thank to my MCC’ers and everyone whose been there – for literally ROCKING* the past 3 months with me and a big thank you in advance – because I expect nothing less from such awesome* people like you – for the coming months!

Let’s do this! (I can’t tag everyone but I do mean this for everyone!)

Chloe Alexandra Younes

9
Jan

MVDM, GRABBING OPPORTUNITIES BY THE HORNS

Written on January 9, 2014 by Eric Rivas in News

MVDM - Venture LabDo the words “careers”  “networking” and/or “personal branding” remind you of something? If you are an IE student these words might sound like a broken record in your sub-conscience, and it is because of the school’s commitment of helping students and alumni to take full advantage of their professional and academic opportunities.

Right at the beginning of our program the Careers department counsels each of us on how to turn our career ambitions into personal branding expressed into a unique résumé, and so on, into a better professional with outstanding career skills. We’ve been told many times that networking can be our second diploma here at school, and a professor told us that even a church can be a great place for networking purposes. This might sound a little bit overwhelming, but is true, and personally, I love it. I think that if you want to be successful in this new, changing and innovative global environment, you should consider building a consistent and distinguishing professional brand.

IE is full of opportunities; this idea of helping us to be better professionals isn’t tied only by the Careers department, the whole Uni runs with this promise. A couple of days ago, our Dean, Begoña González-Cuesta, along Vincent Doyle, our Academic Director, announced to us, the students of the Master in Visual and Digital Media the terms and guidelines of our final project for the 2nd term.

We survived our first term and it was tough, but by far, I’ve been very happy with the whole learning experience. In December 12th, the IE School of Communication board arranged collaboration between the Master in Visual and Digital Media and the Venture Lab. We had a pitch session with a variety of start-up teams competing for our skills and expertise in order for us to work with them as Visual and Digital Media Brand Managers. Once we ranked the projects based on our criteria and appeal, our duty becomes putting in practice everything we’ve been learning throughout the program in a real, innovative and creative business project. Each group will create a full advertising campaign, a brand and corporate identity, and/or a social media strategy.  (CAAAN’T WAIT)

Hence, this partnership will be a great opportunity for us to become what we really want to be as Visual and Digital Media students, we are going to find a job opportunity in the startup that we are willing to consult, and not only that, this whole idea of creating something that will be in the market makes it a lot more exciting and fulfilling.  Right now, I invite you to grab every opportunity this new year bring, and by that I mean by the horns!

Eric Rivas

21
Sep

Future of Communication Vol.1: “HateBrain”

Written on September 21, 2013 by mhasegawa in News

the_sentinel_project

Hatebase is an open technology platform for monitoring and analyzing regionalized hate speech. This project was developed by  Mobiocracy and The Sentinel Project for Genocide Prevention. Masaaki Hasegawa, alumni of the Master in Visual Media had a chance to interview with Mr. Timothy Quinn, CTO of OMX, in order to explore the objective and the future vision of this unique project. Why do people tweet “Hate Speech”?

MH:  Thank you for taking the time. To better understand who are not familiar with this project, would you describe what is the objective of this unique project?

TQ: Hatebase is an open technology platform for monitoring and analyzing regionalized hate speech. It was built to assist government agencies, NGOs, research organizations and other philanthropic individuals and groups use hate speech as a predictor for regional violence. Language-based classification, or symbolization, is one of a handful of quantifiable steps toward genocide.

MH: It is obvious that words have strong power and impact on communication between people. Why you are focusing on hate speech instead of praise?

TQ: There’s thankfully very little risk to oppressed groups and populations targeted by praise. Just as crime statistics better inform law enforcement than the everyday actions of law-abiding citizens, and emergency room data is more useful for combating pandemics than studying healthy people walking past the hospital, hate speech is a more actionable source of data for us at the Sentinel Project in our efforts to mitigate the risk of genocide.

MH: How did you come with the idea of making Hatebrain?

TQ: We should first clarify what Hatebrain is: Hatebrain is an automated social media engine which we recently deployed as an enhancement of our Hatebase platform. The idea for creating Hatebrain was born of the need to parse large amounts of Twitter data without human moderation. Since turning on Hatebrain, we’ve accrued over 25,000 real-time geotagged hate speech sightings.

the concept of thinking photo from Shutterstock

 

the concept of thinking photo from Shutterstock

MH:  Why it is important to collect the information about location?

TQ: Location is critical for using hate speech as an early warning indicator of regionalized conflict. Without location, hate speech may be informative but it isn’t particularly helpful.

MH: Is there any tendency related to geography, time, or weather that people can tend to tweet something negative?

TQ: We haven’t attempted to correlate our data with weather or time of day, but we believe there’s a strong potential correlation with geography once you normalize for population, Internet connectivity and Twitter adoption. There’s a great opportunity here for individuals and organizations to identify further correlations by leveraging our open dataset at hatebase.org/connect_api.

MH: Is there any pattern you have found in hate speech, such as words mostly used?

TQ: A good place to look for this sort of information is in our published statistics: http://www.hatebase.org/popular (bear in mind, however, that this is currently still raw data rather than normalized data).

MH:  Why people blame on others, speak ill of someone, and often become very aggressive to say something negative?

TQ: There’s no shortage of theory on the persistence of human aggression, but it’s not implausible that aggressive behavior and externalization of subpopulations would have conferred an advantage in our evolutionary past. It’s difficult, however, to cleanly separate biological determinism from cultural, sociological or psychological factors: history is rife with examples of hate speech flourishing in environments of particular social and political instability.

MH: Like some videos and articles become viral, emotional moment and words can be infected from one person to another. Is it possible to arouse certain emotion by intentionally spreading words or speech?

TQ: The epidemiologic metaphor is apt: hate speech is most insidious when it relies upon a tacit acknowledgement of the acceptability of externalization. The disease spreads when the body’s immune system is compromised.

MH:  It seems that it would be difficult to use direct negative expression as people become more connected each other. Do you think the way to express something negative will be more indirect or ambiguous?

TQ: Unfortunately, the opposite is probably true — as our means of connecting with each other have diversified, so too have our opportunities for disparagement. If anything, social media emboldens hate speech through social feedback loops.There are very few biases which, no matter how absurd or invidious, won’t achieve validation from someone.

MH:  What would be the future project once you have achieved the objective of this project?

TQ: The Sentinel Project is currently working on our next software product, which is an open source rumour management platform called WikiRumours. Our goal is to mitigate escalation of conflict by intercepting misinformation and disinformation.

6
Sep

Talented young vol.1: To live your own life

Written on September 6, 2013 by mhasegawa in News

alisaAlisa Ueno is producer of one of the most famous Japanese fashion brands, Fig & Viper, which is now getting attention of celebrities and young people around the world.  We had a chance to have an interview with her, and she shared the story behind her success and the secret to realize what you think.

 

 

 

 

MH: First of all, let us know about the brand’s concept and vision.

AU: We are unique and create original design for clothes. You cannot find similar products at any other places and they are products that you can enjoy, regardless of your age. Our clothes allow a person to be different from the person they are on typical days when they are working in an office wearing an uniform. We understand that we do not compete with fast fashion brands such as H&M and we differentiate our brand from them in that we are comparatively expensive for young people but worth the price. We put emphasis on originality and providing quality clothing.

 

MH: How did you come to find your own brand without any experience in the industry.

AU: When I was around 19 years old, my mentor encouraged me to jump into this field. At that time, I was working as a professional model as well as attending university and working a part-time job. I had no fear due to my age and I was not as serious as I am now. It is just that I happened to get involved in starting up this brand, to tell you the truth.

 

MH: What was the first step that you took to start your own brand? What was the biggest challenge?

AU: The first step was understanding the fashion business and where our label fit. I spent time thinking about what people were willing to pay and how to design decent, unique items. I had a great deal of knowledge in terms of the fashion industry, including fashion brands, as I was fond of shopping and often found points to improve in clothes that I bought. Thus, I aimed at designing something that I would be fully content with from the viewpoint of the buyer. My colleagues sometimes advised me to design something more commercial, from a business view point, but I never compromised on design because the label represents my personal brand value and image. Our consumers are likely to purchase items that I wear and then post on my blog. My colleagues gradually came to rely on my design. Over the course of two years, I came to understand the balance between my own preference and market demands.

 

MH: You and your brand have been on the cutting edge since the beginning and now the industry follows you. What has enabled you to achieve this? 

AU: Most importantly, compared to huge companies, one advantage is that our business has relatively less operational process and that enables us to be more creative and challenge the status quo. On the other hand, our weak point is bringing our business to scale because we only have six people, including me, except four for clerks in our brick n’ mortar stores. We manage to deal with everything. Personally, I believe that relationship and the strong bond between employees strongly influences our performance. In fact, all people in our company trust each other as if we are a family. This point is obviously different from the huge companies in which people are working as a small part of the big organization. All the people in Fig & Viper share a common vision and feel that every single behavior has an impact on the brand. 

 

MH: Though various kinds of media have covered your brand, your company does not have a formal public relations team. How did you achieve such huge media exposure?

 AU: It is because we have focused on our brand idea that I mentioned above, since our beginning, and that has made our brand quite different and outstanding in the industry that leads media to pay attention. The most important thing is doing something different from others and being interesting. Mass media are eager to know something they do not know. In fact, we have never promoted our brand and items to mass media. Needless to say, I appreciate stylists and media who have taken up our brand and I would like to contribute to their business somehow in the future by making my brand bigger.  

 

MH: You have effectively used SMS such as Facebook, Twitter, and Instagram to communicate with the market. What effect does it have on your brand?

AU: Frankly speaking, in this industry social media currently has stronger power and influence on consumer behavior than magazine or mass media. In fact, I access the most valuable information through social media, sharing information with people around the world.  Instagram, especially, has an amazingly huge influence on our brand. For example, the reason that we decided to deliver our products to foreign countries is that a great number of people are following me on Instagram. I like the concept of social media that you can instantly connect with people all over the world and it has potential to make your business unbelievably huge. 

 

MH:  After just a couple or years your brand has collaborated with Steve Aoki, who is one of the world’s top DJs. Rita Ora has shared your brand items on her Instagram and Chili from TLC has given attention to your brand. What is the key to getting such great celebrity endorsements?

AU: It could be my personality! I think it is very important to say and share what you want and like. It is true that I have been in the environment which is closer to those celebrities than other industries but I have kept saying “I love Steve Aoki” that brought about the opportunity to participate in his brand’s catalogue as a model. This one time chance ended up bringing another  business opportunity with him, a collaboration with his brand. I just keep saying and sharing and more opportunities come to me. Beside that, language plays an important roll especially in the Japanese market, because not so many young Japanese people speak other languages, including English, and thus my ability to speak another language is obviously an advantage over others. I have never stayed in foreign countries longer than two weeks but I can communicate with people around the world in English. This shows that the language barrier can be overcome by your own effort and that is why I keep studying English. I do not want to lose any opportunity because of lack of effort. English let me connect with people all over the world. It is critically important.    

 

MH: No matter how busy you are, you keep changing guise and traveling around the world. What is the reason that the producer of Fig&Viper is always so progressive?

AU: My aim is to lead people all of the time so that they do not get bored. I do not want to be considered an old-fashioned product/ You know, you get one shot at life and we will all die someday. There is no escaping that reality. Traveling allows you to encounter people and experiences that you have never imagined. I am eager to know what I do not know and encounter the type of people whom I have never met. It is not based on some intricate calculation or strategy, but personal preference that is my character and personality. I love myself. 

 

MH: It is sometimes challenging and controversial to put some symbols which contain religious meaning into design, particularly when your expanding your business overseas. 

AU: It is true that I need to think more about the meaning of symbols that I have depicted in my design from the viewpoint of branding. Japanese consumers are indifferent about religion and symbols. For example, it is considered rude to position the cross upside-down abroad but it is not an issue here in Japan. However I respect other cultures and their way of thinking. As the brand has become global, I have studied the history and the meaning behind symbols in order to design clothes that are visually beautiful but do not offend anyone. Possibly, our next design focus will be “words”. 

 

MH: You shared an interesting expression, “Live as you would publish your own autobiography in the future”. Give some advice for people who are having a hard time being themselves.

AU: Just do it!! I think people who do not take action would not listen to my advice because they compromise with their life. I believe that it is important to design every single day to be interesting and exciting, to make the most of your own life with the limited time that we all have. You do not have to write something negative in your own autobiography.  Do not be afraid of failure and making mistakes. Your life will be happier in the end if you believe that everything would enrich your life. The most important thing is to keep an open mind and let things happen to you.

Instead of feeling envious of successful people, be a successful person. You are the person who can give up or make changes in your life.

2
Sep

Entrepreneurship vol.4: Beyond the boarder

Written on September 2, 2013 by mhasegawa in News

sokhoSokho Trinh is co-founder of Deparz, which is a new online business focused on services for Expatriates and students, offering you a chance to get in touch with people in the country you are moving to, to help you with anything you may need. He shared valuable information gained from his real experience as an entrepreneur.

 

 

1. What is your background and career path or your interesting life story?

ST: I was born and raised in France. From Chinese parents who were born and raised in Cambodia, who managed to escape the Khmer Rouge during the Pol Pot Regime in the 70`s in Cambodia. I have lived and worked in 3 continents and I can speak 8 languages. I studied my MBA at IE Business School, and before that I studied an MA in International Trade, majored in Asian Business Engineering in France. Originally I studied languages at the prestigious Grande Ecole in Paris: Langues’O and at the University of Paris XII. I also studied a term at the MBA Luxury at the ESSEC Business School, in Paris.

 

2. Why did you move to London?

ST: I moved to London for both professional and personal reasons. London is a vibrant city. I try to absorb its energy and re-use it in my life. I have a group of close friends. I live with my partner and we both enjoy meeting with our dear ex fellows from IE Business School. Above all, London offers you this magical cultural scene, mingled with a cosmopolitan crowd. This is why I would describe London as cosmopolitan and not International. Finally, this is a stunning city which may feed your ambitions – Be it personal, cultural, entrepreneurial. You may experience the stunning global start up vibe, or climb the corporate ladders.

I don’t like this city, I am loving it!

 

3. How did you come up with the idea of helping people particularly who would move to London?

ST: My co-founder and I faced the terrible pain of having to look for a decent and value for money place when we moved to London. Rents are so expensive, flats are taken in no time, and honestly, while being abroad it is almost impossible to sign a flat unless you are in London in person!

 

4. What was the first step to make the idea happen?

ST: Because we started from the pain of finding a place to live in London, we wanted to understand how a solution could be articulated around killing this pain. We started with a full business plan which, I think was probably not necessary at the beginning of our start up journey. We should probably have tried to do a light version of the business plan, and we should have focused on quickly building our prototype website. I think that, if I was asked to do that again, I would probably have used a “lean” start up approach. This first steps took us many months.

 

5. What was the biggest difficulty in the beginning stage to monetize your business model?

ST: It was hard for us to find the right quantity of clients to be matched with the right quantity of assistants. I also think that trying to monetize the site without having a proper success stories to share with the users also was a barrier to monetization. Also, what will be extremely hard is to find the point of liquidity where transactions (people posting requests and assistants responding) are going to be self-feeding themselves in a sufficient quantity to cover all our costs and eventually generate benefits.

 

6. Why this business model is focusing on 3 things: accommodation, work, and language instead of focusing on one of those?

ST: We ran the site in beta as a test during 7 months. From the data we analysed “accommodation” represented 70% of the needs expressed by our users, 20% were related to job search, and 10% to a language related issue faced by both students and professionals expatriates who are not sponsored by their companies. Therefore we decided to focus on these 3 categories, to address the pains expressed by our users, offering them an “all-in-one” solution.

 

7. Whereas the internet allows people to connect each other and to reach a great amount of information instantly, it is hard to strengthen your presence on the Internet. What is your strategy in terms of getting people scattered around the Internet together in your service?

ST: We current follow a phased approach. Even though, Deparz.com aims at being internationalized, we need to first test our concept. This is why our phase 1 is a “Proof of Concept” where we only focus on helping the French and the Spanish to relocate and/or to properly settle down in London. Once the results will prove acceptable we will extend our solution towards others markets. We plan to resort to mostly online marketing to gain visibility with the clients (people who move abroad) and a mix of online and offline to communicate with the assistants. A business development team will help find the professional assistants.

 

8. What is your future vision regarding work and personal life?

ST: I am extremely conscious about the importance of work-life balance. It simply makes you enjoy the little “joys” of your life. I like to think that I am Passionate individual, with a capital “P”.  I sing, I practice photography, and I used to act. I play badminton, and enjoy a good glass of wine with some nice Jazz music. One of my biggest passions is to travel. I visited over 50 countries. My motto in life is: “Live your life with Passion”

 

3
Aug

Entrepreneurship vol 3: Experience you have never experienced

Written on August 3, 2013 by mhasegawa in News

Screen Shot 2013-08-03 at 4.59.16 PM

Ichizo Yamamoto, co-founder of Sow Experience Inc(http://corporate.sowxp.co.jp), started his business in 2005, when he was still early 20’s. What Sow Experience provides us is “experience” that would give you unforgettable moment in your life. Masaaki Hasegawa, alumni of Master in Visual Media, class of 2013, had a chance to explore his unique experience and life style that would infer us the advent of new way of life.

 

MH: Why did you make your mind to be an entrepreneur and how did you come up with the idea of merchandising unique experience? 

IY: In my opinion, there are 2 kinds of people who start business. One is who have a specific business plan or things that they aspire to do. And the other is who do not have specific ideas but get motivated to be a self-independent businessperson who owns their own business. I was in this category that I did not have any particular business plans. 

 In my university days, I belonged to Investment Club that I could have generated value from scratch. This experience was so addictive that I could not imagine anything but founding a company by myself, and I started to build up a business plan with friends from junior high school, who finally become co-founders.  When we started business, the overheating in the information technology boom had made aspiring young people tend to develop business in that field but I was believing that I would develop some service/product in which customer would use their five-sensens unlike online experience. Then, we happened to know Virgin Experience Days that is gift service of unique experience and could see the market growth potential in Japan where the size of the gift market is quite huge compared to other countries. I have believed that the history of gift is that of human that it has connected people and strengthen the bond between them, and it should grow further. 

 

MH: What was the first step to realize your business?

IY: It was necessary to customize the idea that we had gotten from Virgin to be fit with Japanese domestic market, but, at that moment, I had no experience or knowledge about market research, and thus it was an ongoing process with trial and error. Also, we did not use time efficiently that we spent a month to build up the 30-pages business plan to raise capital. If I had had experience or knowledge that I have now, I would have quickly developed a prototype to sell.

 

MH: Who was the first target? 

IY: Normally, gift should be well within someone’s budget parameters. And our first product was designed to be a gift, for our own friends, within 10000-yen (approximately 100 US dollar) budget. In the 21st century, where the same product can be consumed by broad range of generation, we have not thought it is an appropriate way to segment the market demographically, and thus we simply focused on developing a product that would be valuable for people surrounding me. 

 

MH: What were the difficulties you faced then?

IY: Getting awareness has been our challenge. At the beginning, we thought that consumer would find us once we have developed a quality product. Unlike in B-to-B business, in B to C business, especially consumer products, it is necessary to sell a product to a number of people because of low profitability per unit and to survive in the fierce competition. Therefore, media exposure has strong influence on our business, but, at the beginning stage, we did not have any media exposure to obtain awareness in the market and it was the hardest issue to be solved at that time. 

 

MH: Unlike the present, there was no means like SNS. How did you get the awareness?

IY: fortunately, Nihon Keizai Shinbun, which is one of the biggest-circulation newspapers in Japan, took up our service. And that article brought about a good deal of exposure and additional interviews. In my opinion, the influence of social media is too tiny to get an enough exposure to sell product whereas the mass media have direct strong impact on sales, and it would be effective to maintain the relationship with existing customer or to execute branding strategy. Still it is not as impactful as TV and newspaper to get new customers. 

 

MH: Many people tend to insist that experience has become much more important than product. Is it true for your business?

IY: I disagree with the opinion that product is less important than experience because I think product is also a part of experience. For example, the delight of experience when buying a bag sophisticatedly designed by an artisan has not changed. Another example is that many people purchase Mac for experience that is incorporated in it. When I start Sow Experience, I just felt that why there is no experiential gift Japan. 

 

MH; what is the most important point on designing experience?

IY: To provide great experience for customers, the most important thing is people in my company having fun, who can have the same viewpoint as our users. Exploring the interesting, exciting experience would enable you to provide experience in which the users would see values. Also, we pay a great attention to small details that can determine the whole impression of experience, and thus we always improve every single detail of each gift. Beside, through the experience we provide, we try delivering the message that there are thousands of different kinds of unique experience you are not familiar with in the world. Our gifts are somewhat provocative and suggestive to make people experience something that they usually do not experience. It is certainly true that our most consumed gift tend to be “massage” or “spa” what heals body and allows you to relief stress in daily life, but we intentionally place the gift which gives you outdoor experience on the top on our webpage. 

 

MH: Why you decided to take MBA in Rady School?

IY: There are 2 reasons. One is to improve myself to be a person who is capable of managing the bigger size of business as my company has grown up. I started business when I was early 20’s and I could have managed it without any serious troubles but I was wondering myself whether I would be able to manage the company when hiring hundreds of employees in the future, and thus, I felt the necessity to learn business science over. Second, I was just interested in living in California where most of interesting cultures that have enriched my personality and life come from and in seeking out the reasons that this location could have generated abundant unique culture and attracted people. In fact, I came to realize that California has a culture to accept new people, product, and culture and adopts those to its original culture. 

MH: People often discuss about the risk.  What is the greatest risk you have ever taken?

IY: I think that the definition of risk varies from one to another. For example, I used to work for Hewlett-Packard before taking up my own business, and people said to me it is risky to quit the company. However, for me, not doing what I really want to do is the greatest risk. Particularly, when it is about your life, it is not possible to measure the value of your decision by using some mathematical/financial calculation model like ROI (Return on Investment). It is true that, in business, it is sometimes necessary to calculate the short-term profitability, but I believe that we need to think our life as a marathon that you do not have to live in a hurry. These days, starting up and selling out business is a sort of trend or common sense among young entrepreneurs. As a result, so many intelligent young people are likely to be drown into the field of application development aimed at gaining the short-term profit. I see the competition in the startup culture is now heating up too much that young people are likely to disdain the large corporations but I think that it takes decades of time with a great deal of capital to develop technology something really meaningful, innovative and influential in the society that would make the world better. I do not think it is a good way of business that you puddle hard when no waves coming. Also, I think many people are likely to look for instant role models to be successful and to put themselves into the template to measure their value of life. 

 

MH: Please give a message for future entrepreneurs

IY: Try not to intentionally make a startup idea. You can generate something only based on your own knowledge and experience, and thus, it would be naturally generated from your inner side if you keep thinking about it. In my case, I had been making a list of the restaurant and places that were interesting, and had a passion and motivation to explore new experience by temperament. That is why I could have founded Sow Experience and led it to be successful. No matter how harshly other people criticize on your business model or laugh at your idea, the true courageous mind and the key point to be successful is to be yourself. Have courage to dig deep into what you have experienced. 

26
Jul

 

hernando

Hernando Salazar is a co-founder of  Fábrica Maravillas, which is a brew pub located in the center of Madrid, Spain. Certainly, it has been so successful that they have been currently under the pressure to increase the capacity of production even after a couple of times of capacity increment. Masaaki Hasegawa, from Master in Visual Media, class of 2013, had a chance to explore the key factors that have made them successful. 

 

MH: First of all, let me know more about you. You are IE alumni?

HS: I am an IE alumni of International MBA, class of 2005. I am originally from Colombia, and used to work for the marketing department in Diageo, which is one of the biggest spirits and wine producers in the world, before taking master. Then I came to Spain in 2004 to take MBA in IE. After graduation, I worked for BBVA in Switzerland as a relationship manager in the private banking sector for almost 3 years. After that, I decided to do business on my own and came back to Spain to find an opportunity to achieve it. From then, I have been in several entrepreneurial projects. Since then, I have been working as an entrepreneur last 3 years.

 

MH: And how did you come up with this great idea of having a craft brewery in the center of Madrid?

HS: It was like an accident. At the time I got involved this business, I was doing my other entrepreneurship project, called Housie, which helps International young people, including IE students, find accommodation and information in Madrid. One of master brewers that I knew then had the original idea and business plan but they did not have any specific financial plan and know-how to embody it, and I started working with them to help them develop the financial plan and provided advice from the viewpoint of business, gradually started giving some ideas about vision, and ended up being part of this project.

 

MH: Why did you decide to take a responsibility to manage the company instead of just consulting or investing money into the business?

HS: First of all, this project, craft brewery, was novelty in Madrid, and people in the project had passion with it. Initially, I just provided some advices but the time when they actually needed to raise money to launch business, it was not easy for them to find an investor to raise the amount of capital that they needed. I sort of rose my hand to be an investor as well because I already had tasted the beer they brewed and felt this would be successful. Then, we became a partner and I started being in the project in depth because I love their passion for this business.

 

MH: What was the first step to make your business realized?

HS: The first step was somewhat related to mentality. It was like facing the fact that “From now on, there is no way back”. It is easy to invest money into the existing business that is already structured that you simply need to observe management and numbers. But, as for the business that is just started, it is like just crossing your fingers that consumer would like your product and service. In fact, it was required to spend almost 2 years to get the business started due to procedure and preparation such as doing paper works, building machines to brew beer, and getting the license. So the first step was making our mind to take the whole risk that you would spend your time and capital asset for this project.

 

MH: Why you chose Madrid, Spain to launch your business?

HS: I particularly like Madrid, Spain and this neighbor Malasaña. People often argue that Spain is now in the crisis and is not currently a proper location to do business. But, I have grown up in the country with crisis all the time, and so for me this is not crisis. Beside, if you start your business in the difficult condition like that of in Spain now, the condition surrounding your business just can be better in the future. In fact our business has never been in red, so the current situation is normal for us and we think we could have cultivated survival skills. Whatever happens next in the economy, it can be positive factor for us.

 

MH: Did you have any specific difficulties when you launched your business? 

HS: At the time when launched this business, no one had experienced this business model before in Madrid. For example, even for brewing machine and tanks, we needed to customize its size to be placed in this location, center of Madrid, meeting the local requirements and regulation, and it was hard to find someone who would be able to deliver it. Also, we had complicated issues in terms of the operating license because beside it is not easy to gain the license, the concept of our business was novel at that moment here that is difficult to be explained well to the authority. 

 

MH: You mentioned that the concept of this business was novel in Madrid, Spain, when you get it started. How did you market it? 

HS: We did not market that is a part of the strategy we have. We spent 2 years to develop and improve our business model that we went over it, including concept and numbers, many times. We presented our business model to many different kinds of people and they often input their experience and ideas. So at the time when we launched the business, our business model was already well thought and sophisticated that is part of initial success. And location, having brewpub in the center of Madrid, itself is already marketing. The whole concept of business that people can see brewer and tanks is our best marketing structure. Mass media are always around the center that is easy to have them come to here, and also our customer themselves promote our place, putting picture on Facebook and all those kinds of SNS, to share their experience here with their friends. 

 

MH: After 8 month of success, what is your current challenge? 

HS: The current challenge is the next step what we are going to do next. For example, our initial plan was not just serving craft beer inside the bar but also producing beer for abroad. However, the consumption of beer here easily exceeded our initial expectation that we are unable to sell beer to other places. We have already increased the capacity and we are planning an additional capacity increment this year, but then it would reach the maximum manufacturing capacity at this location. Thus our next challenge is how we can put Fábrica Maravillas to the next stage of growth. Needless to say, we would be bigger. The question is how. So we have been currently discussing about what options we can take like, franchising, licensing, join venture, and how that strategy would influence on our brand value. We are supposed to set on next step after this summer. Compared to the potential size of the craft beer industry in Spain, our current distribution capacity is quite small. To make it bigger, we need to contemplate the measure to enlarge it. 

 

MH: Do you have some future vision?

HS: We would like to make people know beer as they know about wine. People living here know a lot about wine that is part of culture, but people seldom select and order specific kind of beer and just say “caña” instead. By educating consumer to have more knowledge on beer, we believe that it would be able to generate additional demand of craft beer and we see the potential to expand our business further. Here Fábrica Maravillas provides people with an opportunity to discover craft beer, which is completely different from mass manufactured one, that is designed for customer to learn beer every time they come here. It is a great challenge to change consumer behavior in the market through providing a distinct customer experience. 

 

MH: What you have learned in International MBA helps you manage your business now?

HS: Yes exactly. Especially at the beginning stage of the business, it helped me a lot. For example, when we were developing the business plan, I definitely translated what I learned in IE into our business model development and improved from an idea to the sophisticated business model, including financial model. Initially, whereas the idea and business plan was unique, it lacked a well-developed financial strategy and plan, and what I have learned in IE is absorbed into this business. It was the first as well as direct input from MBA. 

 

MH: Give us a message for future entrepreneurs.

HS:  First of all, do not think you cannot do good business as long as you do not have a completely new idea.  Even if you do not have any idea, just keep looking for it. It does not have to be sophisticated one but can be basic one. It is understandable because media are eager to take up some interesting novel idea to get an attention. But you can even do business with basic concept like selling bread. Once you get an idea, tell it to everybody. Don’t worry about copying. If somebody can copy it quickly, chances are someone has already done it. A lot of first stage entrepreneurs protect their idea and are less likely to share their idea with people for the fear of being stolen by someone. But no one would actually quit his or her job to copy your idea. People love to help you, and so share your idea with others. 

14
Jul

Real Life at IE

Written on July 14, 2013 by Vanessa Dezem Baida in News

303832_4719196545086_1815621403_nMasaaki Hasegawa is a student at the Master in Visual Media and one of the those who actively work for student activities. Here, in the interview, he shares his experience and what he has learned at IE, looking back last 10 months. This is the real life at IE from the viewpoint of a student that is not mentioned in school brochure or website.

 

How was your educational experience at IE?

MH: It was quite interesting and valuable. As for Master in Visual Media, it is designed to cover both business side and creative side, so I could have learned a lot how to build a bridge between creativity and business. The greatest point of this aspect is that you can easily reach to professors from MBA that they do have over decade professional experience in business field, many of them are MBA holders, as well, as well as to creative genius from the creative industry like a professor who has worked with Madrid Fashion Week. In addition, it was great experience that there were many classes covering the new business fields, which is a combination of creativity and business, such as “Business Design”, “User Center Design”, and “Emotion Design”. In normal MBA, these fields are not covered since those fields are too young and one of its objectives is to maximize the value for several hundreds of people, and thus it takes time to adopt these kinds of area to MBA. This is one of the biggest advantages of Visual Media that you can access to the latest technological and business trends in the economy. 

 

Let us know your experience in IE that would help your professional career

MH: Being in IE has given so many opportunities to build relationships with various kinds of professionals. For example, I could have interviews with Rei Inamoto and Ken Segal. Rei Inamoto is chief creative officer at AKQA and one of the most creative people 50 in the world and Ken Segal has led the legendary promotion of Apple, “Think Different Campaign”. These people gave me opportunities not just because I worked hard but because IE has strong brand value. Also, I have organized several conferences in IE. For example, the head of asset management of Bank of New York Mellon and the director of Change.org Spain, which is a petition platform having 35 million users in the world. They had conferences in IE because IE possesses potent brand value and high quality students. In fact, after the conference in IE with Naotaka Fujii, head researcher of Riken Brain Science Institute, he got an offer for a project for Indian government. This shows that how networking inside IE has a great potential for your future career. Needless to say, I could have built this kind of amazing professional relationship with various kinds of people through activity in IE. 

 

How about your private life in Madrid? 

MH: Life outside school is also amazing. First of all, so many people can recognize IE so it was easy to explain myself to people living here. In addition to that, people in Madrid are open-minded people that you can make friends all the time you go out. In fact some of my best friends outside school are 15 years older than me but they pretty much accept me and we talk like old friend. Also, through living in Madrid, I came to realize that there are thousands of way of life that there is no common sense in terms of life style in Madrid and many people put emphasis on culture and enjoyment of life that enriches their life and personality. This is one of the most precious points that you can learn while living in Madrid. Personally, I have been training martial arts more than a decade and am doing that in Madrid too, belonging to the gym, Muay Thai Madrid, and I could have met many people have seen local life style on the course of training with them. Especially, when I recently joined a kickboxing competition, they gave me a great support that I could feel at one with them. 

 

How about student activities inside IE

MH: Beside club activity myself, there are many interesting activities, parties, and networking opportunities organized by students. One good example is IE Social Club, which organizes a weekly networking party for IE students over the boarder of masters that is held in local fancy restaurants and clubs. The president of this club, Selva Dilek Oztaskin is from Turkey but has lived in Madrid more or less 10 years and she knows all the important restaurants, bars, and clubs, and owners. Through this activity, you can build a relationship with people from different master and have an opportunity to know local life. Especially, during the semester, students are normally tied up with their own work and are less likely to have a chance to communicate with people in different major. Thus, this kind of networking opportunity would help you find interesting people in different area from yourself. Also, IE Net Impact clubs organizes various kinds of interesting events in which students are able to get along with those from different masters and great speakers.

 

What did you learn most in IE?

MH: What I have learned in IE most is that the importance of taking initiative that is not something that you can gain from just taking classes. As I mentioned above, I have had interview with more than 10 great people around the world and organized 3 conferences. Actually, when I came to Spain, I had no connection with anyone that I mentioned above and I started from scratch. However, by taking a step to a little bit outside from your comfort zone, collaborating with different kinds of people, and challenging something even if it seems ridiculous, I could have generated value to students in IE and professionals in business world. Through these experiences, I could meet a number of interesting people and build an attractive human network that is definitely an intangible important asset in my life. Furthermore, these activities have definitely added value on my career that I have gotten more than 5 internship offers from 3 different countries pretty much quickly.

 

What is your professional and personal plan for the future after the graduation?

MH: Personally, I am interested in the concept of new rich that is releasing yourself from the ordinary pattern of life like working from 9-17 and having your own life: time. Their life is free from the limitation of location and time and they are doing things that they are interested in most of their time. It sounds something like dream but, in fact, I have some friends who have built this type of life-style and who are also economically successful. Like what I have learned in IE, by taking initiative and having courage to take a first step, I believe that there are not so many things that are seriously impossible to realize. And in most of the cases, we tend to fall the trap of thinking that you have something to lose and you cannot do it because others do not do it. My motivation is to overcome this common sense and build up my own life-style in order to generate value from my own way of life. I do not think it is the stage that I can reach in a moment, but I strongly believe that it is worth trying. I would like to refer one quote of Steve Jobs to finish.

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”

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