Posts Tagged ‘Master in Corporate Communication#8217;

11
Jul

Congratulations MCC 2012-13 intake!!!

Written on July 11, 2013 by Laura Illia in News

Last monday 8th of July 2013 students presented their final projects for the Master in Corporate Communicatio (MCC).  Clients this year were: Western Palace, McDonalds, Hoffman Group (Vitalia), and Air Europa (Globalia). Congratulations to all our student for their works!!

I would like to thank the coaches who followed students during these final works: Cristina Vicedo and Juan Briz.  Also, my appreciation goes to the members of the jury of this year for their valuable comment and their professionality: Pedro Cifuentes, Vincent Doyle and Tony Bing.

This year Maria de la Torre and Raquel Capellas (Weber Shandwick  – WS)  examined the different projects presented by  students from the program. They decided to give the IE-WS award to the team Globalia (Air Europa) : Christopher Meyer (Germany),  Aysel Omarova (Azerbaiyan), Julia Licheva; (Bulgaria), Estrella Jaramillo (Spain), Chiara Olimpieri (Italy) and Luisa Pittier (Venezuela). Congratulations!

Pictures final project MCC Academic year 2013

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10
Jun

Laura Illia wins the 2013 Business Schools’ Research Project Competition

Written on June 10, 2013 by Begoña González-Cuesta in News

 

IMG_3250Laura Illia, Assistant Professor and Academic Director of the Master in Corporate Communication at IE,  won the 2013 Business Schools’ Research project Funding competition launched by UniCredit & Universities Foundation  with the research project  entitled: “Building a new reputation indicator for UniCredit. Listening methods to close the gap between perception and reality”.

The competition is aimed to fund one research project from top worldwide business schools. This year the topic was on Corporate Reputation and was finalized to help UniCredit Stakeholder and Service Intelligence Department in handling the wide survey databases on group reputation.  Business schools involved in the competition in 2013 were: London Business School, INSEAD, IE Business School (IE University), Kellog School of Management (Northwestern University), Wharton School (University of Pennsylvania) and Said Business School (University of Oxford).

As Dr. Laura Illia specifies, “it is relevant to work on a new reputation indicator for UniCredit right now for two main reasons. First, as any other bank UniCredit is part of an industry –i.e. the financial industry- that is living a reputation crisis. It is thus interesting to study this phenomenon right now. Second, with the boost of social media and the rise of globalization it is necessary to find new ways to assess a corporate reputation.  Companies have lost the agency on their reputation and cannot merely align behaviours toward predefined reputation dimensions. Companies need to build their reputation around their relational network (online and offline) by engaging and dialoguing constantly with their stakeholders”.

The project will be lead by Dr. Laura Illia at IE Business School and IE School of Communication in collaboration with other researchers and specialist such as statisticians, experts in the financial industry and experts in communication and key performance indicators.

5
Jun

Cees van Riel at IE: The alignment factor for organizations

Written on June 5, 2013 by Vanessa Dezem Baida in News

Cees van Riel lectured at IE on 22nd of April 2013, on “Increasing the Alignment Factor in your Organization” for the #IEComm Talks organized by IE School of Communication – IE University.

To see the chat on how to align the organization with its stakeholders, with Cees van Riel (Professor at Rotterdam School of Management and Vice Chairman Reputation Institute) and Sara Tyre Leuhusen (Master in Corporate Communication Student) go to:

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16
Apr
12
Mar

2013 MCC Placement Report: good news from our Alumni!

Written on March 12, 2013 by Laura Illia in News

We have conducted a Placement Report for the Master in Corporate Communication. Findings show that 81% of employed students found their current jobs in the first 6 months after graduation!

Read the full report
http://www.mcc.ie.edu/pdf/MCC_Placement_Report_2013.pdf

About the study
-  Overall goal: assess employability of alumni of Master in Corporate Communication
-  Study from January 2013:  6 months after graduation 2011-12 intake and  18 months after graduation of 2010-11 intake
-  90% of alumni of MCC participated to the survey
- Sample is representative as proportions between sample and real population are respected

Sample in the study MCC Alumni Population
MCC 2010 30% 32%
MCC 2011 69% 68%

 

We take this opportunity also to thank the Alumni who participated to the survey!

MCC Program Direction Team

3
Mar

Brand co-creation

Written on March 3, 2013 by Vanessa Dezem Baida in News

The concept of brand co-creation is taking place in many organizations around the world. Market is giving value to the involvement of stakeholders in the way companies design and innovate to develop their brands. Therefore, the stakeholders can be an active part of the creation process.

In the video bellow, Daniele Tagliavia, Master in Corporate Communication Candidate at IE University interviews Professor Majken Schultz, from the Copenhagen Business School & Reputation Institute, about the subject.

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28
Jan
14
Jan

The Strategic Role of the Corporate Communication Officer

Written on January 14, 2013 by Vanessa Dezem Baida in News

What is the modern role of Corporate Communication Officers? What are the new challenges they are facing? How can they be part of the organization’s strategy?
These and other questions were raised by students during an event organized by IE School of Communication. According to Stephen Greyser, emeritus professor of Harvard Business School, the field nowadays faces big challenges and there are many changes taking place. “The field is much more sophisticated now than it used to be. The stakeholders have multiplied. There are much more to concern about. The community, regulators, government. This may have existed before, but they all take a seat at the stakeholder table”, says the professor.
The event also counted on the participation of Francisco Lurati, professor of Corporate Communication at the University of Lugano. “Successful CCOs today are the ones who are contributing to shape the strategy of the organizations”, explains the professor.
In the video bellow, you can see these specialists together, talking about this complex and interesting profession.
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13
Nov

IE Wishes: Show us your talent and win a prize!

Written on November 13, 2012 by Carlos Palmero in News

Would you like to win an Amazon Gift Voucher for 180€ or a Spotify Premium subscription for a year?

Upload a photo to Instagram which is inspired by your plans for 2013.  Amaze us with an original and creative image that conveys your wishes for the New Year and you will be participating to win a prize!

To participate click here!

Participation is limited to IE students, alumni and employees. Consult terms and conditions here.

15
Oct
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