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Posts Tagged ‘Master in Corporate Communication#8217;
Apr
Increasing the Alignment Factor in your Organization – Cees van Riel at IE
Written on April 16, 2013 by Laura Illia in News
Mar
2013 MCC Placement Report: good news from our Alumni!
Written on March 12, 2013 by Laura Illia in News
We have conducted a Placement Report for the Master in Corporate Communication. Findings show that 81% of employed students found their current jobs in the first 6 months after graduation!
Read the full report
http://www.mcc.ie.edu/pdf/MCC_Placement_Report_2013.pdf
About the study
- Overall goal: assess employability of alumni of Master in Corporate Communication
- Study from January 2013: 6 months after graduation 2011-12 intake and 18 months after graduation of 2010-11 intake
- 90% of alumni of MCC participated to the survey
- Sample is representative as proportions between sample and real population are respected
| Sample in the study | MCC Alumni Population | |
| MCC 2010 | 30% | 32% |
| MCC 2011 | 69% | 68% |
We take this opportunity also to thank the Alumni who participated to the survey!
MCC Program Direction Team
Mar
Brand co-creation
Written on March 3, 2013 by Vanessa Dezem Baida in News
The concept of brand co-creation is taking place in many organizations around the world. Market is giving value to the involvement of stakeholders in the way companies design and innovate to develop their brands. Therefore, the stakeholders can be an active part of the creation process.
In the video bellow, Daniele Tagliavia, Master in Corporate Communication Candidate at IE University interviews Professor Majken Schultz, from the Copenhagen Business School & Reputation Institute, about the subject.
Jan
Co-creating Brands with Stakeholders – Majken Schultz at IE
Written on January 28, 2013 by Laura Illia in News
Admission is free, but space is limited. Please confirm your attendance to: https://docs.google.com/spreadsheet/viewform?formkey=dGFEWFRZcFVoNEZLZjN3MlVPOEdsS0E6MA
Jan
The Strategic Role of the Corporate Communication Officer
Written on January 14, 2013 by Vanessa Dezem Baida in News
What is the modern role of Corporate Communication Officers? What are the new challenges they are facing? How can they be part of the organization’s strategy?
These and other questions were raised by students during an event organized by IE School of Communication. According to Stephen Greyser, emeritus professor of Harvard Business School, the field nowadays faces big challenges and there are many changes taking place. “The field is much more sophisticated now than it used to be. The stakeholders have multiplied. There are much more to concern about. The community, regulators, government. This may have existed before, but they all take a seat at the stakeholder table”, says the professor.
The event also counted on the participation of Francisco Lurati, professor of Corporate Communication at the University of Lugano. “Successful CCOs today are the ones who are contributing to shape the strategy of the organizations”, explains the professor.
In the video bellow, you can see these specialists together, talking about this complex and interesting profession.
Nov
IE Wishes: Show us your talent and win a prize!
Written on November 13, 2012 by Carlos Palmero in News
Would you like to win an Amazon Gift Voucher for 180€ or a Spotify Premium subscription for a year?
Upload a photo to Instagram which is inspired by your plans for 2013. Amaze us with an original and creative image that conveys your wishes for the New Year and you will be participating to win a prize!
To participate click here!
Participation is limited to IE students, alumni and employees. Consult terms and conditions here.
Oct
Stephen Greyser at IE School of Communication
Written on October 15, 2012 by Laura Illia in News
Sep
When CSR Clicks
Written on September 7, 2012 by Laura Illia in News
It is my pleasure to welcome you back to the 2012-13 Academic Year!
What a better occasion to inform you that I recently published an article at Communication World, the professional oriented magazine by International Association for Business Communicators (IABC) on the topic of CSR communication . The article presents the preliminary results of a study that was conducted with the help of our MCC alumni 2010-11 intake. It has been co-authored with Silvia McCallister and Belen Rodriguez Canovas.
Abstract of the article:
Companies’ programs for communicating their Corporate Social Responsibility (CSR) activities to the public and to their stakeholders should be well-run, strategic and impactful. However, companies must navigate a complex web of diverse stakeholder groups with different needs and motivations. This study, conducted thanks to IABC Research Foundation, aims to identify best practices in the area of online CSR communication. It explores how companies communicate the CSR programs across their corporate CSR websites and other online tools and how they intend to reach out to multiple stakeholders in a way that is simple, credible and interactive.
You find the entire article here at: http://discovery.iabc.com/view.php?cid=3368
I’d like to take the opportunity to thank our MCC Alumni collaborating in the study, and also congratulating them for their job positions! Special thanks goes to:
Silvia McCallister (Associate Director at IE Master in Management)
Vesna Boskovic (Communication Manager)
Sen Peng (Official at Development & Reform Bureau, BDA Administration)
Jonathan Ruadez (Account Executive at Nexus)
Ai Sullivan (Stakeholder Manager at World Economic Forum)
Jul
A perfect day to end the MCC 2011-12
Written on July 17, 2012 by Laura Illia in News
Last 9th of July MCC students presented their final projects. One of the projects was awarded by the Weber Shandwick – IE Award, but all students worked out first class projects!
It was a perfect day… that made the end of MCC 2011-12 intake really a great experience for all of us!
On behalf of IE, thanks for all the amazing work you did!
As a personal note, thanks for all the passion you put into your work through the year!
Consulting projects details of this year are….
Department: Corporate Communication and Public Affairs 2011
Community, branding and reputation building: The project was commissioned to support Google in its community, branding and reputation strategy among software developers for Android.
GRANT THORNTON
Department: Corporate and Marketing Communications
Bring the new brand promise to be part of the DNA of the company: The project was commissioned to carry on a communication plan to help Grant Thornton to position its new brand promise among the top 5 big players in its industry. The final aim is to propose an internal and external communication plan.
VENTE PRIVÉE
Department : Department: PR and Communication 2011
E-commerce and luxury brands: brand and reputation management: The project was commissioned to help Vente Privée to increase the portfolio of luxury and cosmetics bands (BtoB image building) and increase awareness among consumers (BtoC image building) .
NATIONAL GEOGRAPHIC STORE
Department: Corporate and Marketing communication
Build a strong reputation and positioning: The project was commissioned to help National Geographic Store to strengthen its brand and reputation .The final aim was to build a communication plan for two major stores (Madrid and London), and to provide support for corporate communications of parent companies.
Jul
Weber Shandwick recognizes talent at IE School of Communication
Written on July 10, 2012 by Begoña González-Cuesta in News
Global public relations agency Weber Shandwick took part this Monday in the presentation of the final projects by students of IE University’s Master in Corporate Communication. In the course of the event the Weber Shandwick Prize for the best project was awarded to Building Brand Awareness for the National Geographic Store Journey.
The students that made up the winning team were Bailasan Badwan (Jordan), Gregory Dost (US), Lea Labudovic (Serbia), Amal Ounir (Moroccos), María Clara Otegui (Uruguay), Teodora Salvan (Romania), Guillermina Wiegers (Argentina) and Duangkamol Saleerat (Thailand).
The President of Weber Shandwick España and Executive Vice President of the agency’s European operations, Rose de La Pascua, and the company’s Executive Vice President of Corporate Communications EMEA, Jim Donaldson, examined the different projects presented by 34 students from the program.
Rose de la Pascua explained that identifying talent is one of the key factors for the agency’s success, saying that “collaboration with IE School of Communication guarantees access to professionals with both talent and a top-tier education.”
The students were divided into four teams which prepared innovative communication projects aimed at major business organizations, namely Google, Grant Thornton, Vente Privée and National Geographic Store. The projects tackled key issues that included corporate reputation management, branding, internal marketing, and positioning. For each of the projects students were coordinated by the heads of communication of the participating firms.
“Today, one of the essential prerequisites for operating in a globalized world is knowing how to work in multicultural teams”, said Laura Illia, Academic Director of IE University’s Master in Corporate Communication. “Entrants in this competition organized by Weber Shandwick comprised students from twenty seven different countries, and the aim was to place a special focus on the role of teamwork as opposed to individual aptitudes.”
As part of the agreement undertaken by Weber Shandwick and IE School of Communication, the agency has invited Laura Illia, Director of the Master in Corporate Communication, to form part of the final phase of the European WS Future Leaders Academy (FLA), a dynamic training program aimed at the best Weber Shandwick talents in Europe, set to take place next fall in London.
Building brand awareness for the National Geographic Store Journey
The overriding objective of the winning project undertaken by students from IE University’s Master in Corporate Communication is to strengthen the corporate reputation and brand of National Geographic shops among different segments and to draw up a shared communication plan for its flagship shops in Madrid and London.
About Weber Shandwick
Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing. Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com
About IE School of Communication
IE School of Communication offers a vibrant and critical environment in which to develop optimum thought and action skills for an interactive world that revolves increasingly around communication. The School runs graduate and postgraduate programs in different areas of communication, including visual media communication, corporate communication, digital journalism, and political communication.
The English-taught Master in Corporate Communication is designed to equip students with a strategic vision of corporate communication. The student body of the latest intake comprises 20 nationalities.
