Posts Tagged ‘MCC#8217;

Admission is free, but  space is limited. Please confirm your attendance to: https://docs.google.com/forms/d/1aDW0Hue4tImqljwH5JxuaV6yqPrHOK1-vZTliJIAB9k/viewform

We have conducted a Placement Report for the Master in Corporate Communication. Findings show that 81% of employed students found their current jobs in the first 6 months after graduation!

Read the full report
http://www.mcc.ie.edu/pdf/MCC_Placement_Report_2013.pdf

About the study
-  Overall goal: assess employability of alumni of Master in Corporate Communication
-  Study from January 2013:  6 months after graduation 2011-12 intake and  18 months after graduation of 2010-11 intake
-  90% of alumni of MCC participated to the survey
- Sample is representative as proportions between sample and real population are respected

We take this opportunity also to thank the Alumni who participated to the survey!

MCC Program Direction Team

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Enthusiasm, excitement and expectations. These are some of the words that can briefly describe the feelings and thoughts of the new students in the Opening Days of the IE School of Communication.

Besides the motivation we can see in the Master in Corporate Communication students, the October intake gets a boost with the two new programs that will contribute to stir our community:  Master in Digital Journalism and Master in Visual Media Communication.

Packed with news and welcome wishes, the Opening Days started to prepare the students for the next months, which are going to be full of studying, discovering, discussing and, of course, making new friends, in a diverse and dynamic academic environment.
You can see all that in our Youtube link below. Enjoy!

It is my pleasure to welcome you back to the 2012-13 Academic Year!

What a better occasion to inform you that  I recently published an article  at Communication World, the  professional oriented magazine by International Association for Business Communicators (IABC) on the topic of CSR communication . The article presents the preliminary results of a study that was conducted with the help of our MCC alumni 2010-11 intake. It has been co-authored with Silvia McCallister and Belen Rodriguez Canovas.

Abstract of the article:

Companies’ programs for communicating their Corporate Social Responsibility (CSR) activities to the public and to their stakeholders should be well-run, strategic and impactful. However, companies must navigate a complex web of diverse stakeholder groups with different needs and motivations. This study, conducted thanks to IABC Research Foundation, aims to identify best practices in the area of online CSR communication. It explores how companies communicate the CSR programs across their corporate CSR websites and other online tools and how they intend to reach out to multiple stakeholders in a way that is simple, credible and interactive.

You find the entire article here at: http://discovery.iabc.com/view.php?cid=3368

I’d like to take the opportunity to thank our MCC Alumni collaborating in the study, and also congratulating them for their  job positions!  Special thanks goes to:

Silvia McCallister (Associate Director at IE Master in Management)

Vesna Boskovic (Communication Manager)

Sen Peng (Official at Development & Reform Bureau, BDA Administration)

Jonathan Ruadez (Account Executive at Nexus)

Ai Sullivan (Stakeholder Manager at World Economic Forum)

Last 9^th of July MCC students presented their final projects. One of the projects was awarded by the Weber Shandwick  – IE Award, but all students worked out first class projects!

It was a perfect day… that made the end of MCC 2011-12 intake really a great experience for all of us!

On behalf of IE, thanks for all the amazing work you did!

As a personal note, thanks for all the passion you put into your work through the year!

Consulting projects details  of this year are….

GOOGLE

Department: Corporate Communication and Public Affairs 2011

Community, branding and reputation building: The project was commissioned to support Google in its community, branding and reputation strategy among software developers for Android.

GRANT THORNTON

Department: Corporate and Marketing Communications

Bring the new brand promise to be part of the DNA of the company: The project was commissioned to carry on a communication plan to help Grant Thornton to position its new brand promise among the top 5 big players in its industry. The final aim is to propose an internal and external communication plan.

VENTE PRIVÉE

Department : Department: PR and Communication 2011

E-commerce and luxury brands: brand and reputation management: The project was commissioned to help Vente Privée to increase the portfolio of luxury and cosmetics bands (BtoB image building) and increase awareness among consumers (BtoC image building) .

NATIONAL GEOGRAPHIC STORE

Department: Corporate and Marketing communication

Build a strong reputation and positioning: The project was commissioned to help National Geographic Store to strengthen its brand and reputation .The final aim was to build a communication plan for two major stores (Madrid and London), and to provide support for corporate communications of parent companies.

After two intense terms, we have reached the last term of the MCC. The moment we have all been looking forward to has arrived: the final field project. In this project, each team has to solve a communication dilemma a company proposes.

This week we had the first meeting with our respective companies we are going to work for as consultants. During this meeting, the person from the company we met with gave us the background information about their target market, market research they have done so far, vision and values of the company, business model… This meeting is the first step for each group. From here we will build a project and a strategy for the company applying all we have been putting in to practice and learning during the MCC in the past two semesters. The first task we are working on is a positioning paper where we will have to state the problem statement and dilemma of the company, our objectives, and the methods we are going to use in order to solve the problem and reach our objectives.

After the first meeting, I can say this project is going to be a great experience. On one hand, it will be a lot of work but at the same time a lot of fun. Throughout the project, we will work as professional consultants. We will have more meetings with the company in order to attain more information and to show them our progress on the tasks we are developing for them. At the same time, we will have next to us our professors-coaches who will guide us during the whole process. I think this is a great and unique experience that the MCC offers since we, as students, will work in a professional environment but with the supervision of the academics thus, we have the opportunity to improve our skills in all the aspects as the project develops. We will have the good things from both the professional and didactic realms.

Kyle Fiore has been selected by Global Vision on behalf of the Government of Canada to attend the Y-20 Youth Summit in Puebla, Mexico from May 8- 12, 2012. He will accompany six other Canadian university students to the event organized by the Government of Mexico. He is currently enrolled in the Master of Corporate Communication at IE School of Communication – IE University.

Students will discuss: economic stabilization, financial inclusion, youth employment, international trade, food security, green growth, global governance, and the future of multilateralism and of the G20.

Delegates will work on a document with recommendations to be presented to the governments of participating countries prior to the G20 leaders’ summit in June.

Mr. Fiore said that he looks forward to representing Ontario at the summit. “I want to demonstrate the diverse perspectives Ontarians possess and ensure that Canadian interests are well represented” affirmed Fiore.

In order to attend, all delegates are required to raise $3500 CAD in sponsorships. Kyle Fiore has created a social media campaign called “Help Send Kyle to the G20″. He created a blog where individuals may stay up to date with his progress and provide financial assistance via a link provided on the blog.

Global Vision is a national non-profit organization founded in 1990 by Terry Clifford, CM. The organization provides Canadian youth, ages 16 – 25 with the skills, experience, and knowledge necessary to become global leaders. Since its inception, Junior Team Canada, the group’s flagship organization has led trade and development missions to over 20 countries.

Congratulations Kyle!

For more information, please contact Kyle Fiore at fiore.kyle@gmail.com

Link to the blog: http://kylefioreg20.blogspot.com.es/

Twitter: @fiorky

In two of our current classes, we have discussed the new 2012 Cartier campaign. The campaign is relevant because it is an example of the evolution of communication to the new digital age. In terms of visual production, advertisers can invest more in the production of a sophisticated advertisement rather than spending millions for a few seconds of exposure on television. Thanks to free online platforms such as YouTube.com or Vimeo.com, advertisers with an existing well-known brand prefer to invest their resources in the content. They put all their effort into building upon the personality, or expression of the brand.

L\’Odysse de Cartier

The Cartier campaign brings to mind another incredibly sophisticated brand that partnered with one of the most important motion pictures creator, David Lynch. This director of movies such as Eraserhead or Muholland Drive, created a 15-minute noir short film for Christian Dior. The short film features the well-reputed French actress Marion Cotillard (Inception, Midnight in Paris).

Lady Blue Shanghai by David Lynch

These examples show how companies take a step further to develop their brand. They differentiate themselves and give their brand character, creating more than a brand; creating something that stays in the mind of consumers… creating something that people aspire for. Taking this further step is a change from a simplistic narrative created for entertainment, to a more artistic, cultural narrative created to make an impact on viewers. These advertisers place their viewers at a higher regard, investing in something meaningful for them rather than the usual shallow work done by the more commercial advertisers.

We analyzed and discussed several campaigns like this throughout our MCC program. However, I urge those of you with a higher interest in such visually appealing campaigns to seek more information regarding IE’s new Master’s in Visual Communication which will launch next year.