IE School of Communication – IE University – invites you to the 54th meeting “Scientists and Professionals in Communication”, where Alfredo Franco, Senior Consultant at Redondo & Asociados, will present a talk on “Political consulting – Changing minds, mobilizing to action and winning votes”.
Alfredo Franco. Senior Consultant at Redondo & Asociados, Public Affairs Firm
Thursday, February 9th, 6:30 – 8:00pm
IE Madrid Campus. Maria de Molina 27, M-001.
Live Streaming Available  
About the event
Political consulting is a trend in today’s communication, but it is necessary to realize that the exercise of this activity requires a comprehensive knowledge in the fields of both politics and communication. The session will go deep into the skills required from and the activity carried out by a political consultant. It will also show what makes a political consultant different from an advertising consultant. The political consultant must find the right place within the whole campaign team to build a strong relationship with the candidate. A case study will be analyzed, covering all stages from the starting point to results, including goals, strategy, positioning & messages and actions. An open debate will answer questions raised during the session.
About the speaker
Graduate in Information Sciences-Journalism from the Universidad Complutense and Master in Political and Institutional Communication from the Universidad Carlos III, with 10 years’ experience in PR consultancy. Focused on international accounts and team leadership in the corporate and public affairs communication in the fields of online gambling, healthcare technology, biotechnology, IT and food & beverage. Some of the clients he has worked with are GE Healthcare, Nestlé, Switzerland Cheese, Monsanto, Panasonic and GE Energy.