Segovia Media Training

Written on March 26, 2012 by jrodriguez in News

Last week we had our first two media lab sessions in Segovia. These sessions were part of our Media Relations course. During the first part of this course, Juan Briz, our professor gave us the theoretical essentials about what a media relations officer does for a company. It was a very professional approach of the topic; in fact, we had several meetings with journalists, media officers and people from the professional media environment. At last, we reached the last two sessions, and the moment to stand up in from of a camera came. At first, this sounded terrifying, however, after having spent those two days in Segovia I can say that the experience was pretty amazing.

The first day of class in Segovia, and after a brief explanation, we started preparing our exercises for that day. Our mission was to prepare a short interview. The information of the interview was about a practical case that we had read in advance. After a quick preparation, we were divided into small groups of three or four so that each of us had the opportunity to play the role of the journalist, the spokesperson, and the media relations officer. All the interviews were recorded as if we were really on a financial television program.
At the end, we reviewed all the taped interviews in order to give feedback and comment with all the classmates. This is a moment reviewing the interviews the first day.

During the second day the dynamic of the work was the same. Using the information about the company from the practical case, our mission was to give a short speech in front of the camera as if we were either the CEO or the Chief corporate communications from that organization.

The experience we gained during these two days was great. Not only because exercise was very interesting, but also because the environment within the class was great. Our professor, the camera operators, everyone in the TV studio were very nice and made us feel very confortable. Besides, the IE University campus in Segovia is a unique place that it is simply worth visiting.

Since there are two days in a row of media training, I highly recommend spending the night in Segovia. The MCC did it this year and we had a great time, making it an extremely memorable trip. I must say, I am looking forward for the next media lab session.

Picture reviewing the interviews the first day




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