Field project Kick off Meeting

Written on May 11, 2012 by jrodriguez in News

After two intense terms, we have reached the last term of the MCC. The moment we have all been looking forward to has arrived: the final field project. In this project, each team has to solve a communication dilemma a company proposes.

This week we had the first meeting with our respective companies we are going to work for as consultants. During this meeting, the person from the company we met with gave us the background information about their target market, market research they have done so far, vision and values of the company, business model… This meeting is the first step for each group. From here we will build a project and a strategy for the company applying all we have been putting in to practice and learning during the MCC in the past two semesters. The first task we are working on is a positioning paper where we will have to state the problem statement and dilemma of the company, our objectives, and the methods we are going to use in order to solve the problem and reach our objectives.

After the first meeting, I can say this project is going to be a great experience. On one hand, it will be a lot of work but at the same time a lot of fun. Throughout the project, we will work as professional consultants. We will have more meetings with the company in order to attain more information and to show them our progress on the tasks we are developing for them. At the same time, we will have next to us our professors-coaches who will guide us during the whole process. I think this is a great and unique experience that the MCC offers since we, as students, will work in a professional environment but with the supervision of the academics thus, we have the opportunity to improve our skills in all the aspects as the project develops. We will have the good things from both the professional and didactic realms.


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