Speaker: Luis Arroyo, President of Asesores de Comunicación Pública
THURSDAY May-31-2012. 5 pm Local time Madrid

The field of communication is in a constant state of reinvention. This is why we believe it s essential to keep abreast of the latest developments by interacting with experts and peers. We would like to invite you to take part in a series of conversations led by selected practitioners who will discuss relevant issues and events.

The importance of framing, the context in political leadership, the old requisite of political narrative now reframed as political “storytelling,” and new discoveries in neuropolitics, along with more realistic approach to the influence of social media… All these trends are affecting the way we – as citizens, scholars and political actors – see politics.

Luis Arroyo is president of Asesores de Comunicación Pública, and ACOP (Asociación de Comunicación Política). He is an international political communication consultant, working for governments, candidates and institutions in Europe and Latin America, including the World Bank. Luis is the Former chief of staff for the Secretary of State of Communications and minister Chacon in the Spanish Government (2004-2008). He is also a Sociologist (Complutense University of Madrid and author of El poder político en escena (2012) and Los cien errores de la comunicación de las organizaciones (4th edition, 2011). Luis is a visiting professor at IE´s Master in Political Communication and courses in other universities in Spain and Latin America.

If you are unable to join this session but wish to be kept informed of future open sessions, or for any other enquire, please contact us via email at admissions.communication@ie.edu.
IE School of Communication


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