Last 9th of July MCC students presented their final projects. One of the projects was awarded by the Weber Shandwick – IE Award, but all students worked out first class projects!
It was a perfect day… that made the end of MCC 2011-12 intake really a great experience for all of us!
On behalf of IE, thanks for all the amazing work you did!
As a personal note, thanks for all the passion you put into your work through the year!
Consulting projects details of this year are….
Department: Corporate Communication and Public Affairs 2011
Community, branding and reputation building: The project was commissioned to support Google in its community, branding and reputation strategy among software developers for Android.
Department: Corporate and Marketing Communications
Bring the new brand promise to be part of the DNA of the company: The project was commissioned to carry on a communication plan to help Grant Thornton to position its new brand promise among the top 5 big players in its industry. The final aim is to propose an internal and external communication plan.
Department : Department: PR and Communication 2011
E-commerce and luxury brands: brand and reputation management: The project was commissioned to help Vente Privée to increase the portfolio of luxury and cosmetics bands (BtoB image building) and increase awareness among consumers (BtoC image building) .
NATIONAL GEOGRAPHIC STORE
Department: Corporate and Marketing communication
Build a strong reputation and positioning: The project was commissioned to help National Geographic Store to strengthen its brand and reputation .The final aim was to build a communication plan for two major stores (Madrid and London), and to provide support for corporate communications of parent companies.