It is my pleasure to welcome you back to the 2012-13 Academic Year!
What a better occasion to inform you that I recently published an article at Communication World, the professional oriented magazine by International Association for Business Communicators (IABC) on the topic of CSR communication . The article presents the preliminary results of a study that was conducted with the help of our MCC alumni 2010-11 intake. It has been co-authored with Silvia McCallister and Belen Rodriguez Canovas.
Abstract of the article:
Companies’ programs for communicating their Corporate Social Responsibility (CSR) activities to the public and to their stakeholders should be well-run, strategic and impactful. However, companies must navigate a complex web of diverse stakeholder groups with different needs and motivations. This study, conducted thanks to IABC Research Foundation, aims to identify best practices in the area of online CSR communication. It explores how companies communicate the CSR programs across their corporate CSR websites and other online tools and how they intend to reach out to multiple stakeholders in a way that is simple, credible and interactive.
You find the entire article here at: http://discovery.iabc.com/view.php?cid=3368 
I’d like to take the opportunity to thank our MCC Alumni collaborating in the study, and also congratulating them for their job positions! Special thanks goes to:
Silvia McCallister (Associate Director at IE Master in Management)
Vesna Boskovic (Communication Manager)
Sen Peng (Official at Development & Reform Bureau, BDA Administration)
Jonathan Ruadez (Account Executive at Nexus)
Ai Sullivan (Stakeholder Manager at World Economic Forum)