The IE Digital Journalism Program has welcomed a special visitor this month. Rosalía Lloret Merino,Chief Digital Officer of El Pais, the biggest newspaper of Spain, is an experienced digital journalist. Between her accomplishments in the area, she was the founding member of the team that created the portal Terra and the portal Ya.com. She also negotiated the joint venture between PRISA and AOL to launch the Huffington Post in Spain . Before working for the group PRISA (editor of El País and other publications), she worked for United Editorial (editor of El Mundo, Expansión and other publications).
After giving a class about business in digital era, she accepted to give us a video interview, in which she talks about the future of journalism. The industry is passing throw a revolution, that involves digital tools, new multimedia tasks, audience interaction. And everything relies on new business models. Although companies are trying to adapt and take advantage of the internet influence, digital journalism business are still striving to be competitive and profitable, while the advertising revenues declines. Under this perspective, Rosalía gives some ideas to solve digital business model problems and explains what she thinks are the next trends in this area