Brand co-creation

Written on March 3, 2013 by Vanessa Dezem Baida in News

The concept of brand co-creation is taking place in many organizations around the world. Market is giving value to the involvement of stakeholders in the way companies design and innovate to develop their brands. Therefore, the stakeholders can be an active part of the creation process.

In the video bellow, Daniele Tagliavia, Master in Corporate Communication Candidate at IE University interviews Professor Majken Schultz, from the Copenhagen Business School & Reputation Institute, about the subject.


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Life at IE School of Communication – Blog » Brand co-creation | IE Business School

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Co-creation makes for a happy, involved audience and a brand that trusts that audience enough to put it at the heart of its messaging


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