15
Jul

Laura Illia discusses about Corporate Reputation at El País

Written on July 15, 2013 by Begoña González-Cuesta in News

Laura Illia, Academic Director of the Master in Corporate Communication, has recently talked to El País, about companies and corporate reputation. She is currently developing a research project about the topic; her interest is focused on CSR and Social Media.

The results of the research will be helpful for professionals in the field, especially to use them as guidelines to establish a better communication and a dialogue with their stakeholders, changing the culture of the companies.

Laura Illia’s opinions have been published in the blog Via@IEBusiness: http://blogs.elpais.com/via-ie-business/2013/07/la-rsc-y-las-redes-sociales.html.

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