- Life at IE School of Communication – Blog - https://ieschoolofcommunication.blogs.ie.edu -

Laura Illia discusses about Corporate Reputation at El País

Laura Illia, Academic Director of the Master in Corporate Communication, has recently talked to El País, about companies and corporate reputation. She is currently developing a research project about the topic; her interest is focused on CSR and Social Media.

The results of the research will be helpful for professionals in the field, especially to use them as guidelines to establish a better communication and a dialogue with their stakeholders, changing the culture of the companies.

Laura Illia’s opinions have been published in the blog Via@IEBusiness: http://blogs.elpais.com/via-ie-business/2013/07/la-rsc-y-las-redes-sociales.html. [1]