Do the words “careers” “networking” and/or “personal branding” remind you of something? If you are an IE student these words might sound like a broken record in your sub-conscience, and it is because of the school’s commitment of helping students and alumni to take full advantage of their professional and academic opportunities.
Right at the beginning of our program the Careers department counsels each of us on how to turn our career ambitions into personal branding expressed into a unique résumé, and so on, into a better professional with outstanding career skills. We’ve been told many times that networking can be our second diploma here at school, and a professor told us that even a church can be a great place for networking purposes. This might sound a little bit overwhelming, but is true, and personally, I love it. I think that if you want to be successful in this new, changing and innovative global environment, you should consider building a consistent and distinguishing professional brand.
IE is full of opportunities; this idea of helping us to be better professionals isn’t tied only by the Careers department, the whole Uni runs with this promise. A couple of days ago, our Dean, Begoña González-Cuesta, along Vincent Doyle, our Academic Director, announced to us, the students of the Master in Visual and Digital Media the terms and guidelines of our final project for the 2nd term.
We survived our first term and it was tough, but by far, I’ve been very happy with the whole learning experience. In December 12th, the IE School of Communication board arranged collaboration between the Master in Visual and Digital Media and the Venture Lab. We had a pitch session with a variety of start-up teams competing for our skills and expertise in order for us to work with them as Visual and Digital Media Brand Managers. Once we ranked the projects based on our criteria and appeal, our duty becomes putting in practice everything we’ve been learning throughout the program in a real, innovative and creative business project. Each group will create a full advertising campaign, a brand and corporate identity, and/or a social media strategy. (CAAAN’T WAIT)
Hence, this partnership will be a great opportunity for us to become what we really want to be as Visual and Digital Media students, we are going to find a job opportunity in the startup that we are willing to consult, and not only that, this whole idea of creating something that will be in the market makes it a lot more exciting and fulfilling. Right now, I invite you to grab every opportunity this new year bring, and by that I mean by the horns!