Posts Tagged ‘co-creation#8217;


Brand co-creation

Written on March 3, 2013 by Vanessa Dezem Baida in News

The concept of brand co-creation is taking place in many organizations around the world. Market is giving value to the involvement of stakeholders in the way companies design and innovate to develop their brands. Therefore, the stakeholders can be an active part of the creation process.

In the video bellow, Daniele Tagliavia, Master in Corporate Communication Candidate at IE University interviews Professor Majken Schultz, from the Copenhagen Business School & Reputation Institute, about the subject.

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept