Posts Tagged ‘corporate communication#8217;

9
Jan

Chloe Younes, wishes you a Happy New Year.

Written on January 9, 2014 by Eric Rivas in News

CHLOE YOUNES

The 1st term of the Master programs at IE School of Communication is gone, now the students are back from christmas vacation and during the break, Chloe Alexandra Younes, candidate of the #MCC posted a note in her Facebook account entitled, “2013 – Closing Statement <3”

She talks about her first months experience here at Madrid as a student of IE Business School, she writes in a marvelous, and very honest way… I couldn’t feel more related and so I asked her permission to share this with you guys. I hope you all like it!

2013 – Closing statement <3

December 31, 2013 at 3:18pm – Chloe Alexandra Younes “Master in Corporate Communication”

When 2013 began I asked myself a question; which went along these lines:

What am I going to do this year to flourish, to grow more – as an individual?

I decided that I wanted to excel this year. I decided to apply for my Masters.

So I did. I applied for my Masters in Corporate Communication at the IE Business School in Madrid.

As the days started to pass I began to feel frustrated with the burden and anticipation of receiving an interview, let alone an acceptance!

I eventually received THE e-mail from this highly prestigious university – which requested interviews con mi via Skype! YAY! How exciting was that?

I eventually got the acceptance letter I had so eagerly been awaiting!

I knew then and there that this was an opportunity I would not miss out on- not for anything – not for anyone.

BUT….

Before taking the decision to take that leap of faith and leave everyone and everything I ever knew – little did I know that I was making one of the finest decisions of my life. At first it was daunting. It was daunting in such a way that I had constant panic attacks; I had a zillion questions, questions which I had no answers to; I feared the unknown so bad it made me anxious.

I was afraid to leave my dogs. I was afraid to leave the remarkable people and friends whom I loved with every inch of my pumping heart. I was afraid to leave the family whom I was down-right dependent on – and to be thrown into a sphere of uncertainties.

I had no idea what Spain had in store for me.

I had no idea what sort of friends I would encounter;

Would they be kind?

Would we connect? And if so, on what level?

Today, 3 months into Masters, and one year from 2013: I stand proud to say: I did it.

I left everything behind and I did it; I left. I left Beirut. I left everything and everyone I ever cared for.

But here’s the deal: In doing so, I grew tremendously.

I have to point out though: it got harder before it got easier.

“A comfort zone is a beautiful place, but nothing ever grows there”

WAIT, THERE’S MORE…

Not only did I have to adapt to an entire new city, language and culture. I had to deal with a tough and heart-wrecking break up which at the time, thought would demolish me.

But it did not, on the contrary – it made me tougher.

It made me realize that only the strong survive.

It made me realize that when you think it’s bad, It’s not THAT bad – and when it’s THAT bad – it could always be worse.

It made me realize that you have no idea how durable you are capable of being until you are required to fight.

Resilience is key and acceptance is king.

So, ANYWAY … In taking that step, that step that had terrified me for the longest time – I became a fiercer person. I became a different person; a person I never thought I would grow to be.

So far, I’ve crossed paths with genius professors; I made the most savvy, witty and entertaining friends (SHOUT OUT TO ALL* MY FAVORITE-OUT-OF-THIS-WORLD-TO-DIE-FOR MCC’ERS). I left each class richer than ever before. I became familiar with the Spanish culture. I began learning the Spanish language! I was exposed to evermore diverse cultures and evermore diverse values; which is one of the great wonders of globalization.

And this is only the beginning. The very end of 2013, and the beginning of the very interesting journey of 2014 –

 

If I have one piece of advice for anyone today, it would be this:

Take a step outside your comfort zone – you will be surprised by the outcomes.

You will be overwhelmed with what you could accomplish.

You will grow; and what a wonderful feeling it is to grow.

 

I hope you all accomplish great things in this 2014 –

I hope you don’t forget to be RAW*

I hope you don’t forget to DREAM*

 

¡Feliz año Nuevo a todos!

“Cheers to a new year, and another chance for us to get it right”

P.S: A Big thank to my MCC’ers and everyone whose been there – for literally ROCKING* the past 3 months with me and a big thank you in advance – because I expect nothing less from such awesome* people like you – for the coming months!

Let’s do this! (I can’t tag everyone but I do mean this for everyone!)

Chloe Alexandra Younes

11
Jul

Congratulations MCC 2012-13 intake!!!

Written on July 11, 2013 by Laura Illia in News

Last monday 8th of July 2013 students presented their final projects for the Master in Corporate Communicatio (MCC).  Clients this year were: Western Palace, McDonalds, Hoffman Group (Vitalia), and Air Europa (Globalia). Congratulations to all our student for their works!!

I would like to thank the coaches who followed students during these final works: Cristina Vicedo and Juan Briz.  Also, my appreciation goes to the members of the jury of this year for their valuable comment and their professionality: Pedro Cifuentes, Vincent Doyle and Tony Bing.

This year Maria de la Torre and Raquel Capellas (Weber Shandwick  – WS)  examined the different projects presented by  students from the program. They decided to give the IE-WS award to the team Globalia (Air Europa) : Christopher Meyer (Germany),  Aysel Omarova (Azerbaiyan), Julia Licheva; (Bulgaria), Estrella Jaramillo (Spain), Chiara Olimpieri (Italy) and Luisa Pittier (Venezuela). Congratulations!

Pictures final project MCC Academic year 2013

IML_1235IML_1239IML_1261IML_1258IML_1271IML_1280

10
Jun

Laura Illia wins the 2013 Business Schools’ Research Project Competition

Written on June 10, 2013 by Begoña González-Cuesta in News

 

IMG_3250Laura Illia, Assistant Professor and Academic Director of the Master in Corporate Communication at IE,  won the 2013 Business Schools’ Research project Funding competition launched by UniCredit & Universities Foundation  with the research project  entitled: “Building a new reputation indicator for UniCredit. Listening methods to close the gap between perception and reality”.

The competition is aimed to fund one research project from top worldwide business schools. This year the topic was on Corporate Reputation and was finalized to help UniCredit Stakeholder and Service Intelligence Department in handling the wide survey databases on group reputation.  Business schools involved in the competition in 2013 were: London Business School, INSEAD, IE Business School (IE University), Kellog School of Management (Northwestern University), Wharton School (University of Pennsylvania) and Said Business School (University of Oxford).

As Dr. Laura Illia specifies, “it is relevant to work on a new reputation indicator for UniCredit right now for two main reasons. First, as any other bank UniCredit is part of an industry –i.e. the financial industry- that is living a reputation crisis. It is thus interesting to study this phenomenon right now. Second, with the boost of social media and the rise of globalization it is necessary to find new ways to assess a corporate reputation.  Companies have lost the agency on their reputation and cannot merely align behaviours toward predefined reputation dimensions. Companies need to build their reputation around their relational network (online and offline) by engaging and dialoguing constantly with their stakeholders”.

The project will be lead by Dr. Laura Illia at IE Business School and IE School of Communication in collaboration with other researchers and specialist such as statisticians, experts in the financial industry and experts in communication and key performance indicators.

5
Jun

Cees van Riel at IE: The alignment factor for organizations

Written on June 5, 2013 by Vanessa Dezem Baida in News

Cees van Riel lectured at IE on 22nd of April 2013, on “Increasing the Alignment Factor in your Organization” for the #IEComm Talks organized by IE School of Communication – IE University.

To see the chat on how to align the organization with its stakeholders, with Cees van Riel (Professor at Rotterdam School of Management and Vice Chairman Reputation Institute) and Sara Tyre Leuhusen (Master in Corporate Communication Student) go to:

 

 

7
May

The Reputation Journey – Win a free entrance!

Written on May 7, 2013 by Begoña González-Cuesta in News

359x150_2

 

 

 

 

 

In order to compete successfully in the reputation economy, companies need to understand and implement complex organizational changes with the final objective to integrate reputation management into the corporate strategy.

If you want to discover the challenges and latest trends of this journey, participate in the “Annual Conference on Corporate Reputation” organized by The Reputation Institute! IE School of Communication is one of the sponsors of this journey.
http://reputationinstitute.es/conferencias-eventos/category/conferencia-global-anual

Place: Barcelona, Spain.
When: June 5th and 7th, 2013

IE is partner of the event and is making available 5 entrances to IE students and alumni who will tweet the most significant testimonial about nowadays major challenge during their company’s reputation journey (#IEReputationJourney).

16
Apr
12
Mar

2013 MCC Placement Report: good news from our Alumni!

Written on March 12, 2013 by Laura Illia in News

We have conducted a Placement Report for the Master in Corporate Communication. Findings show that 81% of employed students found their current jobs in the first 6 months after graduation!

Read the full report
http://www.mcc.ie.edu/pdf/MCC_Placement_Report_2013.pdf

About the study
–  Overall goal: assess employability of alumni of Master in Corporate Communication
–  Study from January 2013:  6 months after graduation 2011-12 intake and  18 months after graduation of 2010-11 intake
–  90% of alumni of MCC participated to the survey
– Sample is representative as proportions between sample and real population are respected

Sample in the study MCC Alumni Population
MCC 2010 30% 32%
MCC 2011 69% 68%

 

We take this opportunity also to thank the Alumni who participated to the survey!

MCC Program Direction Team

28
Jan
14
Jan

The Strategic Role of the Corporate Communication Officer

Written on January 14, 2013 by Vanessa Dezem Baida in News

What is the modern role of Corporate Communication Officers? What are the new challenges they are facing? How can they be part of the organization’s strategy?
These and other questions were raised by students during an event organized by IE School of Communication. According to Stephen Greyser, emeritus professor of Harvard Business School, the field nowadays faces big challenges and there are many changes taking place. “The field is much more sophisticated now than it used to be. The stakeholders have multiplied. There are much more to concern about. The community, regulators, government. This may have existed before, but they all take a seat at the stakeholder table”, says the professor.
The event also counted on the participation of Francisco Lurati, professor of Corporate Communication at the University of Lugano. “Successful CCOs today are the ones who are contributing to shape the strategy of the organizations”, explains the professor.
In the video bellow, you can see these specialists together, talking about this complex and interesting profession.
7
Sep

When CSR Clicks

Written on September 7, 2012 by Laura Illia in News

It is my pleasure to welcome you back to the 2012-13 Academic Year!

What a better occasion to inform you that  I recently published an article  at Communication World, the  professional oriented magazine by International Association for Business Communicators (IABC) on the topic of CSR communication . The article presents the preliminary results of a study that was conducted with the help of our MCC alumni 2010-11 intake. It has been co-authored with Silvia McCallister and Belen Rodriguez Canovas.

Abstract of the article:

Companies’ programs for communicating their Corporate Social Responsibility (CSR) activities to the public and to their stakeholders should be well-run, strategic and impactful. However, companies must navigate a complex web of diverse stakeholder groups with different needs and motivations. This study, conducted thanks to IABC Research Foundation, aims to identify best practices in the area of online CSR communication. It explores how companies communicate the CSR programs across their corporate CSR websites and other online tools and how they intend to reach out to multiple stakeholders in a way that is simple, credible and interactive.

You find the entire article here at: http://discovery.iabc.com/view.php?cid=3368

I’d like to take the opportunity to thank our MCC Alumni collaborating in the study, and also congratulating them for their  job positions!  Special thanks goes to:

Silvia McCallister (Associate Director at IE Master in Management)

Vesna Boskovic (Communication Manager)

Sen Peng (Official at Development & Reform Bureau, BDA Administration)

Jonathan Ruadez (Account Executive at Nexus)

Ai Sullivan (Stakeholder Manager at World Economic Forum)

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept