Posts Tagged ‘IE School of Communication#8217;

13
Nov

IE Wishes: Show us your talent and win a prize!

Written on November 13, 2012 by Carlos Palmero in News

Would you like to win an Amazon Gift Voucher for 180€ or a Spotify Premium subscription for a year?

Upload a photo to Instagram which is inspired by your plans for 2013.  Amaze us with an original and creative image that conveys your wishes for the New Year and you will be participating to win a prize!

To participate click here!

Participation is limited to IE students, alumni and employees. Consult terms and conditions here.

15
Oct
17
Jul

A perfect day to end the MCC 2011-12

Written on July 17, 2012 by Laura Illia in News

Last 9th of July MCC students presented their final projects. One of the projects was awarded by the Weber Shandwick  – IE Award, but all students worked out first class projects!

It was a perfect day… that made the end of MCC 2011-12 intake really a great experience for all of us!

On behalf of IE, thanks for all the amazing work you did!

As a personal note, thanks for all the passion you put into your work through the year!

Consulting projects details  of this year are….

GOOGLE

Department: Corporate Communication and Public Affairs 2011

Community, branding and reputation building: The project was commissioned to support Google in its community, branding and reputation strategy among software developers for Android.

GRANT THORNTON

Department: Corporate and Marketing Communications

Bring the new brand promise to be part of the DNA of the company: The project was commissioned to carry on a communication plan to help Grant Thornton to position its new brand promise among the top 5 big players in its industry. The final aim is to propose an internal and external communication plan.

VENTE PRIVÉE

Department : Department: PR and Communication 2011

E-commerce and luxury brands: brand and reputation management: The project was commissioned to help Vente Privée to increase the portfolio of luxury and cosmetics bands (BtoB image building) and increase awareness among consumers (BtoC image building) .

NATIONAL GEOGRAPHIC STORE

Department: Corporate and Marketing communication

Build a strong reputation and positioning: The project was commissioned to help National Geographic Store to strengthen its brand and reputation .The final aim was to build a communication plan for two major stores (Madrid and London), and to provide support for corporate communications of parent companies.

10
Jul

Weber Shandwick recognizes talent at IE School of Communication

Written on July 10, 2012 by Begoña González-Cuesta in News

Global public relations agency Weber Shandwick took part this Monday in the presentation of the final projects by students of IE University’s Master in Corporate Communication. In the course of the event the Weber Shandwick Prize for the best project was awarded to Building Brand Awareness for the National Geographic Store Journey

The students that made up the winning team were Bailasan Badwan (Jordan), Gregory Dost (US), Lea Labudovic (Serbia), Amal Ounir (Moroccos), María Clara Otegui (Uruguay), Teodora Salvan (Romania), Guillermina Wiegers (Argentina) and Duangkamol Saleerat (Thailand).

The President of Weber Shandwick España and Executive Vice President of the agency’s European operations, Rose de La Pascua, and the company’s Executive Vice President of Corporate Communications EMEA, Jim Donaldson, examined the different projects presented by 34 students from the program.

Rose de la Pascua explained that identifying talent is one of the key factors for the agency’s success, saying that “collaboration with IE School of Communication guarantees access to professionals with both talent and a top-tier education.” 

The students were divided into four teams which prepared innovative communication projects aimed at major business organizations, namely Google, Grant Thornton, Vente Privée and National Geographic Store. The projects tackled key issues that included corporate reputation management, branding, internal marketing, and positioning. For each of the projects students were coordinated by the heads of communication of the participating firms.  

“Today, one of the essential prerequisites for operating in a globalized world is knowing how to work in multicultural teams”, said Laura Illia, Academic Director of IE University’s Master in Corporate Communication. “Entrants in this competition organized by Weber Shandwick comprised students from twenty seven different countries, and the aim was to place a special focus on the role of teamwork as opposed to individual aptitudes.”

As part of the agreement undertaken by Weber Shandwick and IE School of Communication, the agency has invited Laura Illia, Director of the Master in Corporate Communication, to form part of the final phase of the European WS Future Leaders Academy (FLA), a dynamic training program aimed at the best Weber Shandwick talents in Europe, set to take place next fall in London.

Building brand awareness for the National Geographic Store Journey

The overriding objective of the winning project undertaken by students from IE University’s Master in Corporate Communication is to strengthen the corporate reputation and brand of National Geographic shops among different segments and to draw up a shared communication plan for its flagship shops in Madrid and London.

About Weber Shandwick

Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing.  Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

About IE School of Communication

IE School of Communication offers a vibrant and critical environment in which to develop optimum thought and action skills for an interactive world that revolves increasingly around communication. The School runs graduate and postgraduate programs in different areas of communication, including visual media communication, corporate communication, digital journalism, and political communication. 

The English-taught Master in Corporate Communication is designed to equip students with a strategic vision of corporate communication. The student body of the latest intake comprises 20 nationalities.

25
Jun

Wally Olins at IE School of Communication

Written on June 25, 2012 by Begoña González-Cuesta in News

Chat between Branding Guru Wally Olins, Chairman and Co-Founder of Saffron Brand Consultants, and IE Professor Vincent Doyle, on why nations need a brand, and in particular, Spain.

Wally Olins lectured at IE on June 13th 2012, on “Why the Nation Needs a Brand” for the #IEComm Talks organized by IE School of Communication – IE University and co-organized by the Master in Visual Media Communication and the Master in Corporate Communication.

29
May

Online Conference: Latest Trends In Political Communication

Written on May 29, 2012 by magdalena.wojcieszak in News

The field of communication is in a constant state of reinvention. This is why we believe it is essential to keep abreast of the latest developments by interacting with experts and peers. We would like to invite you to take part in a series of conversations led by selected practitioners who will discuss relevant issues and events.

This Thursday May-31-2012 at 5 pm local time Madrid, Luis Arroyo (president of Asesores de Comunicación Pública, and ACOP, Asociación de Comunicación Política, an international political communication consultant) will talk to us about the latest trends in political communication.

What is the importance of framing in the current media environment? To what extent does the context of political leadership matter in the globalized world? What is the difference between the old requisite of political narrative, now reframed as political “storytelling”? Luis will also discuss new discoveries in neuropolitics, along with more realistic approach to the influence of social media.

Because all these trends affect the way we – as citizens, scholars and political actors – see politics, it is important that you join our virtual discussion.

LINK TO THE EVENT: http://meet.ie.edu/ieuniversidadsc/

25
May

Speaker: Luis Arroyo, President of Asesores de Comunicación Pública
THURSDAY May-31-2012. 5 pm Local time Madrid
REGISTER

The field of communication is in a constant state of reinvention. This is why we believe it s essential to keep abreast of the latest developments by interacting with experts and peers. We would like to invite you to take part in a series of conversations led by selected practitioners who will discuss relevant issues and events.

ABOUT THE EVENT
The importance of framing, the context in political leadership, the old requisite of political narrative now reframed as political “storytelling,” and new discoveries in neuropolitics, along with more realistic approach to the influence of social media… All these trends are affecting the way we – as citizens, scholars and political actors – see politics.

ABOUT THE SPEAKER
Luis Arroyo is president of Asesores de Comunicación Pública, and ACOP (Asociación de Comunicación Política). He is an international political communication consultant, working for governments, candidates and institutions in Europe and Latin America, including the World Bank. Luis is the Former chief of staff for the Secretary of State of Communications and minister Chacon in the Spanish Government (2004-2008). He is also a Sociologist (Complutense University of Madrid and author of El poder político en escena (2012) and Los cien errores de la comunicación de las organizaciones (4th edition, 2011). Luis is a visiting professor at IE´s Master in Political Communication and courses in other universities in Spain and Latin America.

If you are unable to join this session but wish to be kept informed of future open sessions, or for any other enquire, please contact us via email at admissions.communication@ie.edu.
IE School of Communication

24
May

IE School of Communication Challenges

Written on May 24, 2012 by Begoña González-Cuesta in News

IE School of Communication is pleased to bring you the 3rd Annual Communication Challenge, available to applicants of master programs for the fall of 2012.

This year we once again we challenge individuals to test their story-telling skills and creativity on a topic that relates to the program they are applying for. You will need to elaborate your view in the format specified for each challenge.

The winner of each competition will be granted a publication of his or her submitted work, along with a scholarship award applicable towards the tuition fees of the program you have applied for.

Choose the challenge that relates to the program of your interest and enter The Challenge!

Good Luck!

End date: Friday, 15th of June

LINK TO THE CHALLENGES: http://communicationchallenges.ie.edu/index.php

16
May
4
May

Speaker: Chiqui Esteban. News Narratives Director at lainformacion.com
Wednesday 09-May-2012 5 pm Local time Madrid
REGISTER

The field of communication is in a constant state of reinvention. This is why we believe it is essential to keep abreast of the latest developments by interacting with experts and peers.
We would like to invite you to take part in a series of conversations led by selected practitioners who will discuss relevant issues and events within the field of communication. 

ABOUT THE EVENT
How visualizing big databases can help to understand information through little, personal stories. From the big impersonal numbers to the intimate details hidden behind them in a guided visit to some of the most innovative examples of visual journalism.

ABOUT THE SPEAKER
Chiqui holds a Bachelor´s Degree in Audiovisual Communication by the University of Navarra. He is a News Narratives Director at lainformacion.com as well as editor of the blog Infographics News. Chiqui is also an infographics consultant at Innovation Media Consulting, where he has worked with training teams, developing print and iPad concepts for clients such as Eleftheros Typos (SND World Best Designed 2008), i (SND Best Designed 2011), Paris Match or International Herald Tribune. He is the recipient of more than 30 international infographics awards and has been the speaker in different summits in Paris (WAN-IFRA sports journalism summit), Oxford (Tablets Innovation conferences), Stockholm (CAP&Design), Pamplona (Malofiej International Infographics Summit) or Caracas (Information Design Summit), among others. Previous work experience includes La Voz de Galicia, Diario de Cádiz and Público

If you are unable to join this session but wish to be kept informed of future open sessions, or for any other enquire, please contact us via email at admissions.communication@ie.edu.
IE School of Communication

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