Posts Tagged ‘IE University#8217;


Interview with Manuel Fernández de Villalta

Written on November 30, 2012 by Vanessa Dezem Baida in News

As the Dean of Graduate Programs at IE University, Manuel Fernández de Villalta plays an important role in the definition of new programs. He believes that all IE new programs must have a component of innovation and future orientation. “We are willing to take risks to enter fields that involve innovation”, he says.

Beatriz García de Prado, student of the Master in Visual Media Communication, has interviewed the expert.

Who is Manuel Fernández de Villalta?
Age: 48.
Married: Yes.
Children: No.
Studies: Bachelor in Philosophy and Executive MBA from IE Business School.
In what cities have you lived? Just in Madrid.
What is your favorite city in the World? I don’t really like cities; I prefer villages in country side, with no cars and noise.
What was the last book you read? I read a lot on the internet, but no books.
A song: “Let it be”, by The Beatles.
A film: Total recall, of Paul Verhoeven.
A hobby: Internet surfing.
A wish for 2013: Be happy.

Beatriz – Why did you start with two new masters in the middle of the financial and economic crisis?

MF.- There is a new environment in higher education in Europe as a result of the Bologna Process. This process is creating a common market for higher education, as it exists already in the United States. We really believe that in the following ten to twenty years, it will drastically change the scenario of higher education institutions, specially the high-level institutions in Europe. We want to play a leading role in this. At the university level it means diversifying the kinds of degrees that we are offering beyond management degrees; for example, we are diversifying in other fields like communication, architecture and behavioral and social sciences.

This is the main reason why we are launching nearly three or four programs each year, because we believe that the way to obtain the critical mass to compete at a higher level in Europe is to have a portfolio of programs with ample offering.

Beatriz – What is the process for starting a new master?

MF.- First, we take into consideration what master we want to launch. This is not an easy decision, because it has to be the result of different variables:  if there is a need in the market, if there are students who would want to enroll in program, and if there is a clear job market for those students. It does not make sense at all for us to produce graduates who are not going to find a good job after they complete their degree.

Also in our case, the programs have to fit within the IE general strategy, which means they need to have a component of innovation and future orientation. We really do not want to concentrate on traditional programs that were very successful twenty years ago but are probably not that relevant now, or do not have a clear future. We prefer to take a risk and go into new fields that involve innovation.

Beatriz– What do you expect from the students, professors and institutions for the new masters?

MF. Ours main objective is that the students learn as much as possible. Our business is getting top students, getting top professors and giving them better conditions in which to work. We can make the learning process happen.

Apart from these considerations, the process includes many other considerations: communications, rankings in associations, international recognition, and many others.  Yet, in the end it is very simple: it is about getting great students and great professors and preparing our students for success in their careers.

Beatriz – What are the skills that IE students need for success in the job market?

MF.- Independent of the field-specific skills and knowledge they need (for example in communications, visual media, etc), there are several common professional skills critical for success, which are related to ways of working. It is not what job you are going to do, but how you are going to work effectively in that job.

Some of these are obvious, for example teamwork and self-motivation. Others, however, are less obvious and IE has a commitment to promoting the development of these skills for our students – these center primarily around developing an entrepreneurial spirit. It doesn’t mean that they are going to create their own business, but rather that they are going to try to innovate in whatever organization they work.

In addition to entrepreneurial spirit, we believe the most important professional skills are leadership skills.  Leadership involves many skills, and among them the one most important for me is managing diversity — being able to work effectively with diverse people. I also think it is critical to learn how to motivate other people to achieve great things.


Time to celebrate the winners!

Written on July 2, 2012 by Carlos Palmero in News

The verdict is out!

IE School of Communication recently announced the winners of the 3rd Annual Communication Challenge.  Candidates from all over the world put their creativity to the test to compete for a scholarship applicable to their program of choice.  We are very excited to announce the winners from each program as follows:

Master in Visual Media Communication – Daniela Gutman, Argentina

Master in Digital Journalism – Shrabani Das, India

Master in Political Communication – Miruna Seitan, Romania

Master in Corporate Communication – Lizbeth Luna, Perú

You may see their submissions on the following link:

Congratulations to all the winners and we look forward to seeing you here at IE this October!


Kyle Fiore, MCC student, selected to attend G-20 Youth Summit

Written on April 17, 2012 by Begoña González-Cuesta in News

Kyle Fiore has been selected by Global Vision on behalf of the Government of Canada to attend the Y-20 Youth Summit in Puebla, Mexico from May 8- 12, 2012. He will accompany six other Canadian university students to the event organized by the Government of Mexico. He is currently enrolled in the Master of Corporate Communication at IE School of Communication – IE University.

Students will discuss: economic stabilization, financial inclusion, youth employment, international trade, food security, green growth, global governance, and the future of multilateralism and of the G20.

Delegates will work on a document with recommendations to be presented to the governments of participating countries prior to the G20 leaders’ summit in June.

Mr. Fiore said that he looks forward to representing Ontario at the summit. “I want to demonstrate the diverse perspectives Ontarians possess and ensure that Canadian interests are well represented” affirmed Fiore.

In order to attend, all delegates are required to raise $3500 CAD in sponsorships. Kyle Fiore has created a social media campaign called “Help Send Kyle to the G20”. He created a blog where individuals may stay up to date with his progress and provide financial assistance via a link provided on the blog.

Global Vision is a national non-profit organization founded in 1990 by Terry Clifford, CM. The organization provides Canadian youth, ages 16 – 25 with the skills, experience, and knowledge necessary to become global leaders. Since its inception, Junior Team Canada, the group’s flagship organization has led trade and development missions to over 20 countries.

Congratulations Kyle!

For more information, please contact Kyle Fiore at

Link to the blog:

Twitter: @fiorky


“Democracy on the Net – tangled up Politics”

Written on March 23, 2012 by Begoña González-Cuesta in News

Next Monday March 26th, the IE University Chapter Room (Campus Segovia) will hold the first sessions about “Democracy on the Net – tangled up Politics”.
The Internet boom and new technologies have led to a new profile of citizen – an interconnected citizen who is part of the information society, who seeks and who demands a dialogue with the politicians who are represented by. Political parties, governments and activists now have the chance to profit from a direct relationship with their voters. The way of communicating on the Net has changed due to the creation of new Internet resources and all actors involved in Politics have no option but to know about the new digital codes.
The event @politicaenredad (#politicaenredada) will start at 5:00 p.m. It will be a forum to discuss the opportunities and threats of the e-Government, the importance of the personal brand, the role of the new politicians and the differences in doing politics since the boom of social media.
This event has been organized by the students in the 4th year of the BA in Communication – IE University. All the sessions will be in Spanish.
We hope you can join us and enjoy our sessions!



Written on June 29, 2011 by Begoña González-Cuesta in News

A testimonial from a student in the Master in Corporate Communication, Sahar Jizan.


Written on June 15, 2011 by Begoña González-Cuesta in News


Begoña González-Cuesta, Ph.D.
Dean IE School of Communication

At IE School of Communication we have created a vibrant and critical environment in which to develop our best skills to think and act in an increasingly communication-based world. Communication is at the center of our lives; even more, understanding it involves the deep exploration of its interactions with other fields, working in the interdisciplinary thresholds where innovation and new ways of approaching reality can emerge forcefully.

We train communicators who posses practical, intellectual, creative and managerial skills, strong foundations in ethics and critical thinking, and who are able to deal with the complexity of the contemporary world. Our students develop their international profile in a context that encourages diversity, citizenship, team work and entrepreneurial spirit applied to the more innovative ways of working for the current professions, including Digital Journalism, Corporate Communication, Visual Creation, Political Communication, among others.

We envision IE School of Communication as a space for the creation of knowledge and influencing society, in close proximity to professional life, and in dialogue with contemporary culture on all levels.

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