Posts Tagged ‘Laura Illia#8217;


Laura Illia wins the 2013 Business Schools’ Research Project Competition

Written on June 10, 2013 by Begoña González-Cuesta in News


IMG_3250Laura Illia, Assistant Professor and Academic Director of the Master in Corporate Communication at IE,  won the 2013 Business Schools’ Research project Funding competition launched by UniCredit & Universities Foundation  with the research project  entitled: “Building a new reputation indicator for UniCredit. Listening methods to close the gap between perception and reality”.

The competition is aimed to fund one research project from top worldwide business schools. This year the topic was on Corporate Reputation and was finalized to help UniCredit Stakeholder and Service Intelligence Department in handling the wide survey databases on group reputation.  Business schools involved in the competition in 2013 were: London Business School, INSEAD, IE Business School (IE University), Kellog School of Management (Northwestern University), Wharton School (University of Pennsylvania) and Said Business School (University of Oxford).

As Dr. Laura Illia specifies, “it is relevant to work on a new reputation indicator for UniCredit right now for two main reasons. First, as any other bank UniCredit is part of an industry –i.e. the financial industry- that is living a reputation crisis. It is thus interesting to study this phenomenon right now. Second, with the boost of social media and the rise of globalization it is necessary to find new ways to assess a corporate reputation.  Companies have lost the agency on their reputation and cannot merely align behaviours toward predefined reputation dimensions. Companies need to build their reputation around their relational network (online and offline) by engaging and dialoguing constantly with their stakeholders”.

The project will be lead by Dr. Laura Illia at IE Business School and IE School of Communication in collaboration with other researchers and specialist such as statisticians, experts in the financial industry and experts in communication and key performance indicators.



Written on June 7, 2012 by Begoña González-Cuesta in News

The 16th annual global Conference on Reputation, Brand, Identity and Competitiveness took place from 30th May to June 1st, 2012 in Milan. More than 300 academics and professionals from all over the world participated in this important event.

Laura Illia, Assistant Professor in Corporate Communication and Academic Director of the Master in Corporate Communication at IE University won the best conference paper award, awarded by the Reputation Institute.   The Reputation Institute is the world’s leading reputation management consultancy, enabling leaders to make more confident business decisions that build and protect reputational capital and drive competitive advantage.

The paper is entitled “Building a corporate image through identity stories: an empirical investigation” and  is co-authored with Alessandra Zamparini from University of Lugano. The preliminary results of a research project entitled “One out of many” are described in it, focusing on how a regional brand emerges from the identities of companies operating in the region. The project is financed by the Junta de Castilla y León, Consejería De Educación, Dirección General de Universidades e Investigación.

The best paper award is provided every year to the most original academic presentation at the global annual conference. A commission of leading academics in the field of reputation, image and identity select the paper.

Congratulations Laura!

Caption picture: in the photo from left  to right, Nicolas Georges Trad, Executive Partner, Reputation Institute, Alessandra Zamparini , University of Lugano,  Leonard J. Ponzi, Managing Partner of Global Research and Analytics, Reputation Institute, and  Laura Illia, IE University.

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