Posts Tagged ‘MA in political communication#8217;


Online Conference: Latest Trends In Political Communication

Written on May 29, 2012 by magdalena.wojcieszak in News

The field of communication is in a constant state of reinvention. This is why we believe it is essential to keep abreast of the latest developments by interacting with experts and peers. We would like to invite you to take part in a series of conversations led by selected practitioners who will discuss relevant issues and events.

This Thursday May-31-2012 at 5 pm local time Madrid, Luis Arroyo (president of Asesores de Comunicación Pública, and ACOP, Asociación de Comunicación Política, an international political communication consultant) will talk to us about the latest trends in political communication.

What is the importance of framing in the current media environment? To what extent does the context of political leadership matter in the globalized world? What is the difference between the old requisite of political narrative, now reframed as political “storytelling”? Luis will also discuss new discoveries in neuropolitics, along with more realistic approach to the influence of social media.

Because all these trends affect the way we – as citizens, scholars and political actors – see politics, it is important that you join our virtual discussion.



Group Discussion Creating Understanding and Attenuating Conflicts? Think Twice

Written on December 13, 2011 by magdalena.wojcieszak in News

Societies and organizations are increasingly diverse. And sometimes diversity can create conflicts. On a macro scale, the relationship with the Basque country creates tensions in Spain and in the U.S. debates about immigration or religion in public life polarize the citizens (for an interesting illustration of ideological polarization in the blogosphere see here). On a micro-scale, conflicts emerge in public or corporate organizations, where CEOs and employees may face opposition when it comes to layoffs, merges or other decisions.

How might such conflicts be bridged?  Many see group discussions that expose participants to opposing views as a remedy. This is deliberation. It has emerged a hot issue in communications and is said to encourage tolerance, understanding, and contribute to social cohesion. Hence, practitioners organize such deliberations, hoping they will bring about beneficial effects in societies and organizations.

However, is promoting deliberation beneficial? Magdalena Wojcieszak, Academic Director of a new Masters Program in Political Communication at IE University addresses this question in an article titled Deliberation and Attitude Polarization, which was published in the last issue of a top communications journal – Journal of Communication. She shows that when strongly opinionated people encounter disagreement, they emerge from deliberation with polarized attitudes and are mobilized to take action against the opposing group. Her findings are based on a quasi-experiment during which structured and moderated groups discussed sexual minority rights (for parallel results among the American population and on a different issue see here). These findings suggest that moderated group discussions may sometimes backfire, exacerbating biases among strongly opinionated individuals and making them more extreme.

Avoiding such outcomes is thus the crucial task for researchers and practitioners. Any ideas as to how to approach this task are welcome!

We use both our own and third-party cookies to enhance our services and to offer you the content that most suits your preferences by analysing your browsing habits. Your continued use of the site means that you accept these cookies. You may change your settings and obtain more information here. Accept