Posts Tagged ‘Political Consulting#8217;


Online Conference: Latest Trends In Political Communication

Written on May 29, 2012 by magdalena.wojcieszak in News

The field of communication is in a constant state of reinvention. This is why we believe it is essential to keep abreast of the latest developments by interacting with experts and peers. We would like to invite you to take part in a series of conversations led by selected practitioners who will discuss relevant issues and events.

This Thursday May-31-2012 at 5 pm local time Madrid, Luis Arroyo (president of Asesores de Comunicación Pública, and ACOP, Asociación de Comunicación Política, an international political communication consultant) will talk to us about the latest trends in political communication.

What is the importance of framing in the current media environment? To what extent does the context of political leadership matter in the globalized world? What is the difference between the old requisite of political narrative, now reframed as political “storytelling”? Luis will also discuss new discoveries in neuropolitics, along with more realistic approach to the influence of social media.

Because all these trends affect the way we – as citizens, scholars and political actors – see politics, it is important that you join our virtual discussion.



IE School of Communication – IE University – invites you to the 54th meeting “Scientists and Professionals in Communication”, where Alfredo Franco, Senior Consultant at Redondo & Asociados, will present a talk on “Political consulting – Changing minds, mobilizing to action and winning votes”.

Alfredo Franco. Senior Consultant at Redondo & Asociados, Public Affairs Firm
Thursday, February 9th, 6:30 – 8:00pm
IE Madrid Campus. Maria de Molina 27, M-001.
Madrid, SPAIN

Live Streaming Available 

About the event
Political consulting is a trend in today’s communication, but it is necessary to realize that the exercise of this activity requires a comprehensive knowledge in the fields of both politics and communication. The session will go deep into the skills required from and the activity carried out by a political consultant. It will also show what makes a political consultant different from an advertising consultant. The political consultant must find the right place within the whole campaign team to build a strong relationship with the candidate. A case study will be analyzed, covering all stages from the starting point to results, including goals, strategy, positioning & messages and actions. An open debate will answer questions raised during the session.

About the speaker
Graduate in Information Sciences-Journalism from the Universidad Complutense and Master in Political and Institutional Communication from the Universidad Carlos III, with 10 years’ experience in PR consultancy. Focused on international accounts and team leadership in the corporate and public affairs communication in the fields of online gambling, healthcare technology, biotechnology, IT and food & beverage. Some of the clients he has worked with are GE Healthcare, Nestlé, Switzerland Cheese, Monsanto, Panasonic and GE Energy.


A Politician versus Coca Cola – What is the Difference?

Written on January 25, 2012 by magdalena.wojcieszak in News

Whether we like it or not, political campaigns have become increasingly professionalized, with candidates relying on consultants and analysts to design an effective campaign. These consultants constantly rely on information about citizens’ attitudes, behaviors, voting intentions and policy preferences to craft campaign messages and reach specific target groups with specific policy proposals via specifically selected media channels.

This trend has started in the US, where no presidential or congressional election is possible without the presence of a multi-million dollar political consulting industry.  In the recent years, this trend has spread, with consulting agencies mushrooming around the globe, trade organizations uniting thousands of consultants, advisors and pollsters anywhere between Europe and Latin America and with consultants from one country advising on electoral campaigns internationally (as was the case, for example, with Frank Luntz from the US helping the British Conservatives or Silvio Berlusconi in Italy years back . The professionalization of campaigns has lifted some consultants to the status of celebrities, often appearing in the media and likely earning more than the politicians they help to elect (e.g., James Carville from the left or Frank Luntz from the right of the political spectrum). Meantime, critics have blamed the industry for increasing the costs of political campaigns and the resulting marginalization of candidates from minor political parties.

But, what exactly is political consulting? What is the precise role of those who advise on electoral campaigns? Is “selling” a political candidate similar to selling toothpaste or a specific brand of beer? Are we correct to blame campaign advisors for the ills of modern democracies?

If you are interested in these processes and would like to know the answers to these questions, the next seminar “Scientists and Professionals in Communications” is for you.

On February 9th, Alfredo Franco, Senior Consultant at Redondo & Asociados, Public Affairs Firm will shed light on these issues. In his talk, titled “Political consulting — changing minds, mobilizing to action and winning votes” he will not only show that political consulting – while being a sexy trend in communications – also necessitates comprehensive knowledge and specific skills. In addition, Alfredo will discuss the differences between marketing a political candidate and a product, showing what makes a political consultant different from an advertising consultant. These issues are also part of the new Master Program in Political Communication, to be launched by IE University in October, 2012.

The seminar will take place on Thursday, February 9th, 18.30-20.00, Madrid time.

Location: Maria de Molina 27, M-001, Madrid.

Important: the seminar will be streamed!

If you are interested in joining the Master Program in Political Communication or one of the other Communication programs, please register for the event at:{74afda18-8a43-e111-8310-005056b42592}&idioma=eng

Otherwise, please register as a guest:

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