Posts Tagged ‘Research Methods#8217;


Last week we had the pleasure to have here in Madrid Craig Carroll, our visiting professor in Research Methods at IE Master in Corporate Communication (MCC).

Our program is really demanding and brings students to be very busy in managing the numerous deadlines of their group works and individual assignments. Consequently, they find little time to share with professionals in Corporate Communication the knowledge they acquire here at IE.

This is why it was really fascinating to see how Craig Carroll was successful in bringing our students  to share their knowledge with others. Students were sharing their takeaways not only with class mates, but also with the larger community of professionals willing to learn about research methods in Corporate Communication.

Craig invited students to use the following tools to produce and share knowledge, beyond group work and presentation in class, in order to make their takeaways available to a large audience.

  • Twitter: to share insights, observations
  • Google Docs: to take notes collectively.
  • Facebook: to post their questions on things they did not understand or general comments

The result is that I was able to follow to a certain extent the learning experience of our MCC’ers.  I could see their enthusiasm through their posts and tweets. Well done MCC’ers!

Craig, thanks for inviting us to open the door to a knowledge-production and sharing – wisdom in action collective learning!  From scholar to scholar: your next challenge is becoming an action research oriented scholar!

You can find our students’s conversations on research methods  in Twitter by searching #MCCRM.




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