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“CSR: Yes, it’s broken. It’s Sustainability, stupid” Alberto Andreu Pinillos

Written on October 21, 2011 by Begoña González-Cuesta in News

IE School of Communication -IE University- has organized the 50th meeting “Scientists and Professionals in Communication”, where Alberto Andreu Pinillos, Head of CSR and Sustainability at Telefónica, will present in English a talk on “CSR: Yes, it’s broken. It’s Sustainability, stupid”.

Thursday, October 27th
Room: F-101, María de Molina, 2, Madrid
Hour:  18.30 – 20.00

Abstract: President Bill Clinton’s election campaign used the expression of “It’s the economy, stupid,” to full advantage in 1992 against George H. W. Bush. Alberto Andreu uses a similar version of this sentence to illustrate the dilemma facing executives today and CSR. He believes that charities and philanthropy have won the strategic battle between business risk and corporate social responsibility. If we poll the general public (not the authors of ISO 26000, which clearly state that social action is not CSR), they will say that CSR is more about “charitable projects undertaken by companies, than, for example, management response to social, economic or environmental risks. Alberto Andreu argues that CSR is not the right expression to use is not an academic problem but one that has very tangible consequences for companies.

Short Bio: Alberto Andreu holds a Degree in Law from Universidad Pontificia de Comillas, an MBA from IE Business School, and is finishing his PhD in Economics at Universidad Pontificia de Comillas. Since 2001, he has been the Managing Director of Corporate Reputation & Sustainability at Telefónica, within the General Chairman’s Secretariat.

He started my professional career in the Research Department at IE, worked for CEPSA (Compañía Española de Petróleos) as a Manager of Internal Communication Development. He then joined the banking sector, first in Banesto, as a Manager of Internal Communication and Corporate Identity; later on, for Santander Central Hispano, where he was a Managing Director of Corporate Identity and Culture for 2.5 years.

He is a professor at IE Business School and IE School of Communication, focusing on Organizational Behaviour and Corporate Identity and Culture. He also holds a seat in the Spanish CSR Council; he is Vice President of the Global Compact Spanish Steering Committee; counsellor of the Javier Benjumea’s Chair of Ethics at Universidad Pontificia de Comillas; and General Secretariat of the Spanish Intangibles Institute.

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