Posts Tagged ‘Weber Shandwick#8217;


A perfect day to end the MCC 2011-12

Written on July 17, 2012 by Laura Illia in News

Last 9th of July MCC students presented their final projects. One of the projects was awarded by the Weber Shandwick  – IE Award, but all students worked out first class projects!

It was a perfect day… that made the end of MCC 2011-12 intake really a great experience for all of us!

On behalf of IE, thanks for all the amazing work you did!

As a personal note, thanks for all the passion you put into your work through the year!

Consulting projects details  of this year are….


Department: Corporate Communication and Public Affairs 2011

Community, branding and reputation building: The project was commissioned to support Google in its community, branding and reputation strategy among software developers for Android.


Department: Corporate and Marketing Communications

Bring the new brand promise to be part of the DNA of the company: The project was commissioned to carry on a communication plan to help Grant Thornton to position its new brand promise among the top 5 big players in its industry. The final aim is to propose an internal and external communication plan.


Department : Department: PR and Communication 2011

E-commerce and luxury brands: brand and reputation management: The project was commissioned to help Vente Privée to increase the portfolio of luxury and cosmetics bands (BtoB image building) and increase awareness among consumers (BtoC image building) .


Department: Corporate and Marketing communication

Build a strong reputation and positioning: The project was commissioned to help National Geographic Store to strengthen its brand and reputation .The final aim was to build a communication plan for two major stores (Madrid and London), and to provide support for corporate communications of parent companies.


Weber Shandwick recognizes talent at IE School of Communication

Written on July 10, 2012 by Begoña González-Cuesta in News

Global public relations agency Weber Shandwick took part this Monday in the presentation of the final projects by students of IE University’s Master in Corporate Communication. In the course of the event the Weber Shandwick Prize for the best project was awarded to Building Brand Awareness for the National Geographic Store Journey

The students that made up the winning team were Bailasan Badwan (Jordan), Gregory Dost (US), Lea Labudovic (Serbia), Amal Ounir (Moroccos), María Clara Otegui (Uruguay), Teodora Salvan (Romania), Guillermina Wiegers (Argentina) and Duangkamol Saleerat (Thailand).

The President of Weber Shandwick España and Executive Vice President of the agency’s European operations, Rose de La Pascua, and the company’s Executive Vice President of Corporate Communications EMEA, Jim Donaldson, examined the different projects presented by 34 students from the program.

Rose de la Pascua explained that identifying talent is one of the key factors for the agency’s success, saying that “collaboration with IE School of Communication guarantees access to professionals with both talent and a top-tier education.” 

The students were divided into four teams which prepared innovative communication projects aimed at major business organizations, namely Google, Grant Thornton, Vente Privée and National Geographic Store. The projects tackled key issues that included corporate reputation management, branding, internal marketing, and positioning. For each of the projects students were coordinated by the heads of communication of the participating firms.  

“Today, one of the essential prerequisites for operating in a globalized world is knowing how to work in multicultural teams”, said Laura Illia, Academic Director of IE University’s Master in Corporate Communication. “Entrants in this competition organized by Weber Shandwick comprised students from twenty seven different countries, and the aim was to place a special focus on the role of teamwork as opposed to individual aptitudes.”

As part of the agreement undertaken by Weber Shandwick and IE School of Communication, the agency has invited Laura Illia, Director of the Master in Corporate Communication, to form part of the final phase of the European WS Future Leaders Academy (FLA), a dynamic training program aimed at the best Weber Shandwick talents in Europe, set to take place next fall in London.

Building brand awareness for the National Geographic Store Journey

The overriding objective of the winning project undertaken by students from IE University’s Master in Corporate Communication is to strengthen the corporate reputation and brand of National Geographic shops among different segments and to draw up a shared communication plan for its flagship shops in Madrid and London.

About Weber Shandwick

Weber Shandwick is a leading global public relations firm with offices in 81 countries around the world. The firm has won numerous awards for innovative approaches and creative campaigns, and it has deep expertise in social media and digital marketing.  Major practice areas include consumer marketing, healthcare, technology, public affairs, financial services, corporate and crisis management. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit

About IE School of Communication

IE School of Communication offers a vibrant and critical environment in which to develop optimum thought and action skills for an interactive world that revolves increasingly around communication. The School runs graduate and postgraduate programs in different areas of communication, including visual media communication, corporate communication, digital journalism, and political communication. 

The English-taught Master in Corporate Communication is designed to equip students with a strategic vision of corporate communication. The student body of the latest intake comprises 20 nationalities.

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